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A leading investment firm is seeking an experienced coffee marketer to spearhead global marketing strategies for specialty Arabica coffee. The role involves developing comprehensive plans, managing relationships with international buyers, and ensuring effective market positioning of their sustainably sourced products.
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Our client is an investment firm specialising in the Energy Transition. They have successfully deployed billions into innovative clean energy investments and developed large-scale carbon projects that reduce greenhouse gas emissions and drive community development.
As part of their carbon business, they partner with thousands of smallholder farmers to produce shade-grown Arabica coffee while simultaneously sequestering carbon. They are currently building and scaling their physical coffee business, focusing on selling green (and roasted) coffee beans directly into international markets, which generates higher incomes for their farmer base.
Their global team of over 100 people is headquartered in London, India, and Sri Lanka.
Our client is looking for an experienced and dynamic coffee marketer to lead their global coffee marketing efforts. The ideal candidate will be responsible for developing and executing an end-to-end route-to-market strategy for the specialty Arabica coffee procured by the organisation. The role involves building commercial strategies and cultivating strong relationships with importers, roasters, and retailers across international markets.
Main responsibilities:
Ideal experience: