Co-op Brand Manager - Wholesale

Co-op; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Annual bonus

28 days holiday

Pension contributions

Onsite gym access

Discount on Co-op products

Pay advancement (Stream)

Virtual healthcare

Grocery Aid

Training and development

Cycle-to-work

Job summary

Co-op Brand Manager – Wholesale is a hybrid role based in Manchester City Centre. You will shape the end-to-end strategy for Co-op Own Brand, working closely with internal teams and external partners to expand brand reach across the Wholesale channel.

You’ll lead plans, grow brand participation, and ensure delivery within budgets while collaborating with Strategy, Development and Quality teams. A strong passion for food brands and stakeholder engagement is essential.

Qualifications

• Experience as a brand, category, or sales manager.
• Commercial acumen and customer focus.
• Strong communication skills with colleagues at all levels.
• Ability to sell Co-op Own Brand to internal and external stakeholders.
• Ability to interpret and playback data.
• Passion for food and great brands.

Responsibilities

• Develop specific plans for Co-op Wholesale across brands and categories, ensuring adherence to guardrails and standards.
• Look for new opportunities to further expand our brand and its reach.
• Drive growth of Co-op brand participation in Co-op Wholesale, and with partners.
• Collaborate across the wider Co-op brand team, building joined up plans with the Strategy, Development and Quality teams.
• Build strong relationships with internal teams and foster a wide network of partnerships across the business.
• Be responsible for developing the right capabilities required for the role, making sure work is delivered effectively and within agreed budgets.
• Provide thought leadership to help shape the team’s response to challenges, and approach to delivery of both short-term and long terms plans.

Skills

Brand management

Commercial acumen

Communication skills

Sales ability

Data interpretation

Passion for food brands

Job description

Co-op Brand Manager – Wholesale

£45,000 to £60,000 plus great benefits (Work Level 5)

Manchester City Centre, in this role you’ll work in a hybrid way splitting your time between home and coming into the office at least twice a week (find out more about our hybrid working policy at colleagues.coop.co.uk/hybrid-working-policy).

We’re looking for a Brand Manager to join our Co-op Own Brand team. In this new role you’ll be part of the team that owns the end-to-end strategy process development of Co-op Own Brand.

Why this job matters

We’ll look to you to help develop our Co-op Own Brand strategy, sell our brand to new partners and solidify our standing partnerships with external businesses and channel owners. You’ll be a champion of our brand in everything that you do, ultimately helping us get more of our unique Co-op products into more homes across the UK.

What you’ll do

• Develop specific plans for Co-op Wholesale across brands and categories, ensuring adherence to guardrails and standards
• Look for new opportunities to further expand our brand and its reach
• Drive growth of Co-op brand participation in Co-op Wholesale, and with partners
• Collaborate across the wider Co-op brand team, building joined up plans with the Strategy, Development and Quality teams
• Build strong relationships with internal teams and foster a wide network of partnerships across the business
• Be responsible for developing the right capabilities required for the role, making sure work is delivered effectively and within agreed budgets
• Provide thought leadership to help shape the team’s response to challenges, and approach to delivery of both short-term and long terms plans

What you'll bring

• Experience working as a brand, category, or sales manager, with the motivation and ability to find new opportunities to develop and grow our team
• Commercial acumen, customer focused and operationally aware
• Excellent communication skills, with the ability to engage colleagues at all levels of the Co-op
• The ability to sell Co-op Own Brand both internally and externally, from senior leadership of corporate partners to store managers
• The ability to interpret, understand, summarise and accurately playback data
• A passion for food, the food industry, and great brands

Why Co-op?

At Co-op, we’re owned by our members. And because we’re owned by you, we can do right by you. So when you join us, you’re not just taking a job, you’re joining a movement. We’re an organisation that puts people and communities first, and we’re powered by purpose. We want this to be a place where you can thrive, so you’ll also receive:

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• Grocery Aid - 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme

A place you’ll belong

We’re building diverse and inclusive teams that reflect the communities we serve. We welcome applications from everyone and are committed to creating a workplace where colleagues can feel like they belong, supported by our inclusive policies and the ways we work.

We’re proud to be part of the Disability Confident scheme and offer interviews to disabled candidates who meet the minimum criteria for a job. If you need any adjustments during the recruitment process, we’ll support you.

Learn more about our recruitment process at jobs.coop.co.uk/apply-process and our inclusion commitments at jobs.coop.co.uk/diversity-inclusion.

Please note that we may close applications for this role early.