CMO

TN United Kingdom; New York; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a pioneering Web3 startup that recently secured $2.5 million in funding, aiming to revolutionize personal finance. As the Head of Growth & Marketing, you'll lead innovative marketing strategies, engage with a vibrant community, and craft compelling brand messages. This role offers the chance to shape the future of finance by connecting DeFi protocols with everyday users. If you're excited about crypto and community building, this is your opportunity to make a significant impact in a dynamic and inclusive environment.

Qualifications

• 5+ years in growth hacking and marketing, preferably in consumer tech startups.
• Experience in crypto/web3 marketing, especially via Crypto Twitter and Discord.

Responsibilities

• Develop external marketing strategies, including content creation and SEO.
• Hire and manage staff like community managers and content creators.
• Set up analytics and targets for the marketing funnel.

Skills

Crypto/Web3 Marketing

Growth Hacking

Google Analytics

AdWords

SEO

Hubspot

Mailchimp

Community Engagement

Content Creation

Tools

Google Analytics

AdWords

SEO Tools

Hubspot

Mailchimp

Job description

They are an inclusive, global team of builders and storytellers passionate about making finances easier and more fun for regular people. Some team members are crypto experts (degenerates), while others are new or crypto-curious. Each brings a complementary set of skills and experiences, making the team stronger together.

Their mission is to connect DeFi protocols directly to traditional finance, enabling users to manage their daily personal finances—such as paying credit card and mortgage bills—directly from the DeFi protocols they already use. Their first product allows users of Aave and Sushiswap on the Polygon network to pay their US credit card and mortgage bills.

Job Description

They are hiring for a crucial Founding Head of Growth & Marketing role. As a Web3 startup that recently closed $2.5 million in funding and has big ambitions, they need to raise awareness about their brand and product, and build a growing community of interested customers.

As Head of Growth & Marketing, you will own the process and messaging for attracting new users and building their community.

1. Develop external marketing strategies, including content creation (blogs), SEO, crypto Twitter engagement, events, and podcasts.
2. Hire and manage additional staff, such as community managers, content creators, and product marketers.
3. Set up analytics and targets for their marketing funnel—from social media engagement, to website waitlist, to conversion and app usage.
4. Partner with the product team to unlock growth through product-led initiatives.
5. Write marketing copy for the website and external materials.
6. Launch and manage their Discord community server with the help of new hires.
7. Leverage their investor community to promote the product.
8. Engage in partnership and business development work to identify projects and personalities for collaboration to reach growth goals.

Must Have

• Experience in crypto/web3 marketing, especially via Crypto Twitter and Discord.
• 5+ years in growth hacking and marketing, preferably in consumer tech startups.
• Expertise in Google Analytics, AdWords, SEO, Hubspot, Mailchimp, or similar marketing tools.
• Clarity in thought and communication—able to craft a simple, powerful brand message.
• Excitement for engaging with everyday users—an extrovert!

Nice to Haves

• Familiarity with fintech regulations and technology.