Cluster Marketing Manager (32 hours/week)

Hilton; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player in hospitality is seeking a dynamic Cluster Marketing Manager to lead and innovate in marketing strategies. This role involves developing and executing comprehensive marketing plans to enhance brand awareness and drive revenue across multiple hotels. You will manage a talented marketing team, ensuring alignment with business objectives while fostering a culture of creativity and collaboration. If you are passionate about hospitality marketing and possess strong leadership skills, this opportunity offers a chance to make a significant impact in a supportive and vibrant team environment.

Qualifications

• Experience in a similar marketing role within hospitality.
• Proven ability to manage complex projects and campaigns within budgets.

Responsibilities

• Develop and implement the annual cluster marketing plan.
• Measure success of marketing activities and produce performance reports.
• Lead the marketing team and support sales initiatives.

Skills

Marketing Strategy

Project Management

Leadership

Communication Skills

Analytical Skills

Problem-Solving

Customer Focus

Education

Degree in Marketing

Degree in Hotel Management

Master’s Degree

Tools

Microsoft Office

CRM Software

Job description

A Cluster Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives, and relevant marketing activities related directly to the cluster. The role will be responsible for leading the cluster’s marketing team and ensuring the department performs an integral role in bringing together all functional areas to meet and exceed commercial targets.

What will I be doing?

As a Cluster Marketing Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets, and address hotel business needs. Specifically, your responsibilities will include:

1. Business Function:
   • Develop, proactively manage, and implement the annual cluster marketing plan, including eCommerce, brand, and loyalty marketing within budget guidelines.
   • Drive the development of a sound B2B and B2C strategy by segment for each hotel, aligned with the commercial focus process.
   • Measure the success of all marketing activities, promotions, and campaigns, and produce performance reports for stakeholders.
   • Manage the rollout of marketing initiatives to support the cluster in meeting revenue targets, leveraging activities in Regional Marketing, eCommerce, and other functions.
   • Oversee all promotional activities across channels, ensuring brand adherence and effectiveness.
   • Support sales and F&B teams with marketing collateral and initiatives.
   • Ensure all marketing collateral conforms to brand standards and corporate guidelines within budget.
   • Support individual brand initiatives and ensure effective rollout and communication.
   • Develop and manage social media activity and support departmental initiatives.
   • Recognize opportunities for loyalty programs and manage CRM and database requirements.
   • Identify local partnership opportunities and oversee revenue-driving activities.
   • Build a social media strategy to grow followers and engagement.
   • Respond to customer postings and handle complaints appropriately.
2. Managing Execution:
   • Achieve performance goals and marketing objectives set by the Line Manager.
   • Manage marketing projects within resources and budget constraints.
   • Represent marketing in cluster meetings, proactively identifying revenue opportunities.
   • Analyze competitive environment and consumer trends to inform strategies.
   • Ensure brand compliance across all initiatives.
   • Lead content management across all channels.
   • Conduct marketing audits and participate in industry events and training.
   • Support merchandising activities and respond to requests efficiently.
   • Uphold Hilton’s core values.
3. Developing Talent:
   • Create an effective marketing team, fostering a positive culture and career development.
   • Encourage achievement of company and personal objectives.
   • Develop Personal Development Plans for team members.
   • Conduct performance reviews and promote training opportunities.
4. Building Relationships:
   • Establish open communication with operational teams and develop relationships with external partners.
   • Maintain effective working relationships with Hilton’s personnel at all levels.
   • Develop external relationships with agencies and partners.
   • Be an effective team player demonstrating a customer-focused attitude.

What are we looking for?

To succeed in this role, you should demonstrate:

• Degree in Marketing or Hotel Management.
• Experience in a similar marketing role within hospitality.
• Leadership experience with successful team management.
• Proven ability to manage complex projects and campaigns within budgets.
• Strong understanding of marketing strategies and multi-channel management.
• Excellent communication skills in English; additional languages are a plus.
• Proficiency in Microsoft Office, budget management, and project planning.
• Strategic, analytical, and critical thinking skills.
• Strong interpersonal and leadership qualities.
• Professional appearance and positive attitude.
• Problem-solving skills and ability to work autonomously.
• Integrity, creativity, and a passion for hospitality marketing.

Preferred qualifications include a Master’s degree, experience with a global hotel brand, and additional language skills.

What will it be like to work for Hilton?

Hilton is a leading global hospitality company committed to delivering outstanding guest experiences and fostering a supportive team environment. Our mission is to "fill the earth with the light and warmth of hospitality," and our team members are central to this vision.