Cluster Digital Marketing & E-Commerce Manager (Movenpick & Mercure Hotels)

Accor Hotels; Hounslow; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading hotel group seeks a Digital Marketing Manager to enhance online visibility and drive conversions across various channels. The successful candidate will support the marketing director and oversee digital strategies, content management, and performance analysis to optimize online presence. Candidates should have relevant experience in digital marketing within the hospitality sector, a strong understanding of SEO, and be able to develop impactful marketing campaigns.

Qualifications

• 3-5 years of digital marketing experience, preferably in hospitality.
• Ability to manage multi-brand digital strategy.
• Strong knowledge of SEO, SEM, and performance marketing.

Responsibilities

• Develop and execute digital strategies to drive traffic and conversions.
• Manage the hotel's social media presence and digital content.
• Analyze performance reports to evaluate campaign success.

Skills

Digital Marketing

SEO

Performance Marketing

Email Marketing

Project Management

Communication

Data Analysis

Education

Bachelor’s degree in Marketing, E-Commerce, Digital Media, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

CMS tools

CRM platforms

Job description

Company Description

Our Vision, we make moments

Mövenpick Hotels & Resorts (MH&R) is in the “moments” business. We’re intimately involved in important times in our guests lives. And you never know when a moment can be made. A simple smile in the lobby can create the positivity that turns a business trip into a new business celebration. An insider tip on the best way to spend a day can make an entire holiday. A romantic dinner for two can lead to a longer term partnership.

It doesn’t take much to make a moment. Just to be genuine. And human. And warm. And take steps to do the ordinary in an extraordinary way.

We understand that this vision cannot be achieved without great people who create and support work environments designed to produce exceptional results.

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

Key Responsibilities:

• Support the Marketing Director in developing and executing digital strategies that drive traffic and conversion across direct and indirect online channels, with a focus on key feeder markets.
• Oversee the creation, curation, and publishing of original, brand-aligned digital content to engage target audiences.
• Maintain and optimize hotel presence across brand.com, OTA platforms, metasearch engines, and online listings to ensure consistency and accuracy.
• Conduct regular competitor benchmarking to assess content quality, pricing, and promotional positioning, ensuring the hotel maintains competitive visibility.
• Manage and grow the hotel's social media presence, ensuring alignment with brand tone and campaign objectives.
• Monitor and optimize digital acquisition channels, including SEO, paid social, display advertising, and metasearch, in coordination with external partners and agencies.
• Support the execution of the email marketing calendar for Rooms, F&B, and other revenue-generating outlets, aligned with brand guidelines and performance goals.
• Collaborate with the agency and internal teams to generate innovative content marketing ideas and digital activations that enhance brand visibility.
• Manage and update website content through CMS/AEM in a timely and accurate manner.
• Generate and analyze monthly and quarterly performance reports to evaluate campaign success, website traffic, and conversion metrics.
• Assist the Revenue Team in ensuring rate parity across all digital platforms and flag inconsistencies.
• Monitor and respond to online guest reviews on relevant platforms to uphold brand reputation.

Qualifications

• Bachelor’s degree in Marketing, E-Commerce, Digital Media, Business Administration, or a related field.

• Minimum 3–5 years of experience in digital marketing and e-commerce, preferably in the hospitality or travel industry.

• Proven experience managing multi-brand or cluster-level digital strategy across various online platforms.

• Strong knowledge of SEO, SEM, performance marketing, paid media, and email marketing.

• Proficient in Google Ads, Meta Ads Manager, Google Analytics, CMS tools, and CRM platforms (e.g., Salesforce, Mailchimp, or similar).

• Experience working with OTAs, global hotel brand platforms, and direct booking optimization strategies.

• Demonstrated ability to analyze data, extract insights, and develop ROI-focused marketing campaigns.

• Excellent project management, communication, and stakeholder collaboration skills.

• Up-to-date with the latest digital marketing trends, hospitality technologies, and consumer behavior patterns.

• Fluent in English; additional languages (e.g., French, Arabic) are an asset depending on the location.

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.