Cloud & AI: GTM Activation Leader (Corporate and SMB) EMEA

Microsoft; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

An innovative technology company is seeking a strategic marketing and product management professional to lead initiatives and develop market strategies. The role involves driving product performance, customer engagement, and aligning sales programs with overarching business goals. Candidates should have extensive experience in business planning and sales enablement, alongside a degree in a relevant field. This position will be crucial in shaping product portfolios and fostering strategic partnerships across the organization.

Qualifications

• Extensive experience in marketing strategy, business planning, sales enablement, business development, or related fields.
• Demonstrated experience managing and expanding a product/solution portfolio.
• Demonstrated people management experience.

Responsibilities

• Serve as a product spokesperson and product manager-owned portfolio advocate.
• Own accountability for defined scorecard metrics and KPIs for a product/service.
• Contribute to strategic go-to-market plans and support sales partner initiatives.
• Implement sales programs by collaborating with Core CSA Leader and sales partners.
• Define and implement competitive strategies and business development planning.

Skills

Marketing Strategy

Business Planning

Sales Enablement

Business Development

Technical Pre-sales

People Management

Education

Bachelor's Degree in Business, Marketing, Computer Science, or related field

Job description

Responsibilities

• You will be a primary product spokesperson and evangelist for a Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal and external audiences.
• You will own accountability for defined scorecard metrics and key performance indicators (KPIs) for a product/service. You will plan and execute business strategy in the highest priority areas or where the most impact can be had for the line of business. Partners with relevant senior leadership teams to ensure alignment with area/subsidiary goals and drives business priorities.
• You will contribute to the creation of strategic go-to-market (GTM) plans for initiatives across sales, marketing, consulting, customer success, and partner functions. You will guide and support a commercial partner (OCP) in recruiting and enabling partners to achieve target capacity and quality, aligning with subsidiary scorecard metrics, targets, and attainment strategies.
• In collaboration with sales partners, you will serve as an orchestrator between the Core CSA Leader and the area/subsidiary to implement sales programs with clarity. You will ensure the channel and sellers are equipped with the necessary knowledge, skills, and resources to sell effectively.
• You will contribute to defining and implementing competitive strategies and white-space growth opportunities for sellers within a product line/segment. You will support three-horizon business development planning.
• You will contribute to a pipeline of feedback from sales to supply chain, support forecasts for near-term supply needs, and foster alignment for large or unique hardware or capacity needs.
• You will exemplify Microsoft Values, Culture, and Leadership Principles, creating clarity and a shared understanding.

Qualifications

• Extensive experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related fields.
• Preferred Qualifications include a Bachelor's Degree in Business, Marketing, Computer Science, or related field, or equivalent experience.
• Demonstrated experience managing and expanding a product/solution portfolio, driving demand generation, and pipeline acceleration within complex organizations.
• Demonstrated people management experience.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, disability, political affiliation, veteran status, race, religion, sex, sexual orientation, or any other characteristic protected by law.