Clinical Marketing Business Partner

AM Healthcare Group; Abingdon; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Clinical Marketing Business Partner to bridge clinical expertise with commercial strategy. This role involves developing marketing initiatives that enhance patient outreach and strengthen relationships with healthcare providers. The successful candidate will manage multi-channel campaigns, oversee marketing collateral production, and engage with stakeholders to drive growth and brand awareness. Join a forward-thinking organization dedicated to improving mobility and accessibility for patients, offering a collaborative environment and opportunities for professional development. If you're a strategic thinker with a passion for marketing in healthcare, this is the perfect opportunity for you.

Benefits

Competitive market salary

Performance Related Pay (PRP)

Hybrid flexible working

Incremental holiday allowance starting at 33 days

Opportunities for professional development

Qualifications

• 4-7 years practical marketing experience required.
• Degree in marketing/business or CIM qualification preferred.

Responsibilities

• Develop and implement clinical marketing strategies.
• Create and manage multi-channel campaigns to boost engagement.
• Monitor marketing budget and competitor activities.

Skills

Marketing Strategy

Stakeholder Management

Copywriting

Campaign Management

Communication Skills

Problem Solving

Education

Degree in Marketing/Business

CIM Qualification

Tools

MS Office Suite

Mailchimp

Job description

About the Role

We have an exciting opportunity for an experienced professional to join our team as a Clinical Marketing Business Partner. We are looking for dynamic candidates who thrive in fast-paced environments, looking to leverage their clinical experience in a strategic marketing capacity. You will play a crucial role in bridging the gap between clinical expertise and commercial strategy, ensuring our marketing initiatives effectively drive growth and engagement within our private and non-private Prosthetic and Orthotic Services. You will execute marketing initiatives that align with our clinical goals, strengthen relationships with healthcare providers, and enhance patient outreach, while positively impacting appropriate targeted audiences. In addition, the successful candidate will engage and manage internal and external stakeholders, including clinicians, referral sources, commercial stakeholders and self-referrals to drive growth, patient & contract acquisition and align with strategic commercial objectives, showcasing the benefits of marketing to enhance brand awareness, engagement (B2B and B2C) and lead generation.

Key Responsibilities:

• Develop and implement clinical marketing strategy and coordinate marketing activities.
• Create, brief in and manage multi-channel campaigns to increase patient awareness and engagement.
• Coordinate the production of new marketing collateral, liaising with designers, producers and suppliers.
• Coordinate clinical groups social media presence.
• Maintain an understanding of competitor activity within key marketing channels.
• Write copy for marketing materials, including internal and external communications support for AM Healthcare Group.
• Monitor marketing budget.

About You

To be successful in this role you will have:

• 4-7 years practical marketing experience.
• A degree in marketing/business, or a related subject and/or a CIM qualification.
• Experience of stakeholder, event and campaign management.
• Knowledge of copywriting.
• The ability to demonstrate competence in IT; including MS Office Suite, Mailchimp and other marketing platforms/software.
• Previous experience in referral management and/or working in either healthcare, business development or clinical partnerships sectors is desirable but not essential.

Personal attributes

• Strategic thinker.
• Excellent communicator who can collaborate and build effective relationships with stakeholders and external partners.
• Detail-oriented ensuring a high degree of accuracy and compliance.
• Pro-active with a flexible approach.
• Able to take initiative and problem solve effectively to drive projects to completion within set deadlines.

How to Apply

To apply please email your CV with a covering letter to [e-mail]. For more details on our current vacancies please visit our website www.amhealthcaregroup.com.

Why join us?

AM Healthcare Group (previously Ability Matters Group) is an international group of companies whose principal activity is to supply products and services that enhance the lives of those who require devices to improve their mobility and accessibility. All our companies share the same goal of supporting patients to improve their mobility and comfort. We offer a wide range of products and services across the UK and through our European offices. Pioneering innovation, we aim to offer the best products to our clinicians and improve outcomes for our patients. We are an equal opportunities employer, and have a clear goal of driving diversity and inclusion across all operations within our Group of companies. Should you require any additional support or assistance throughout the application process, please do not hesitate to contact us.

We offer:

• A competitive market salary
• Performance Related Pay (PRP)
• Hybrid flexible working
• Incremental holiday allowance, starting at 33 days (including bank holidays)
• Opportunities for professional development

Eligibility to Work in the UK:

Please note that applicants must have the right to work in the UK at the time of application. Unfortunately, we are unable to provide visa sponsorship for this role.