Client Director

SMG; Greater London; On-site; GBP 59,000 - 72,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund £1,800 yearly

Headspace subscription

Uni Fund £500 yearly

Wellbeing Days off

Annual Summer conference

Job summary

SMG, in collaboration with Boots Media Group, seeks a Director-level Client Director to embed Boots’ retail media into wider marketing plans and deliver omnichannel campaigns. You will build partnerships, shape strategy, and lead cross-functional teams to drive growth across agency, brand, and non-endemic channels.

The role requires deep experience with media ecosystems and a proven ability to secure strategic, high-value collaborations.

Qualifications

• Significant experience with media or creative agencies across strategy to activation and measurement.
• Able to turn complex marketing strategies into commercial opportunities and lead large cross-functional programmes.
• Excellent communicator, presenter and negotiator with senior stakeholders.

Responsibilities

• Build a proactive integration strategy around Boots’ biggest campaigns and moments.
• Bring brands into conversations earlier to create strategic partnerships.
• Act as strategic link across Boots Marketing, Customer, Commercial, Trading, and partners.
• Unite teams to deliver seamless, impactful customer experiences.
• Ensure consistent, compelling representation across channels.
• Lead cross-functional projects with clear visibility of performance and risks.
• Spot opportunities and grow a strong commercial pipeline.
• Drive opportunities with ambitious yet deliverable outcomes.

Skills

Media experience

Agency collaboration

Integrated campaigns

Retail media knowledge

Stakeholder management

Strategic leadership

Job description

Location: Ideally 2x in Nottingham Office, or London for Great Talent

Salary: From £65,000 + 10% discretionary bonus

Level: Director

Who are we?

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.

We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.

About the role:

We are looking for a Client Director to join BMG. This role will help shape Boots Media Group’s strategy by embedding retail media into Boots’ wider marketing plans, delivering seamless omnichannel campaigns and building powerful partnerships that unlock growth.

What you’ll do:

• Build a proactive integration strategy around Boots’ biggest campaigns, launches and retail moments.
• Bring brands into the conversation earlier, turning annual marketing plans into bigger, more strategic partnerships.
• Be the strategic link across Boots Marketing, Customer, Commercial, Trading, WPP and wider agency partners.
• Bring the full BMG proposition together to create seamless, impactful customer experiences.
• Ensure BMG is represented consistently and compellingly across agency, supplier and non-endemic channels.
• Unite Client Directors, Campaign and specialist teams to create opportunities that are ambitious, commercial and deliverable.
• Spot opportunities ahead of the curve and create a strong pipeline for sustainable commercial growth.
• Drive complex cross-functional projects and give leadership clear visibility of performance, pipeline, risks and opportunities.

What we’re looking for:

• Significant experience working with media or creative agencies, with a strong understanding of integrated campaigns from strategy through to activation and measurement.
• A clear understanding of how retail media fits into wider brand and agency plans without compromising creative quality or customer experience.
• Able to turn complex marketing strategies into commercial opportunities and lead large, cross-functional programmes.
• Confident building relationships and influencing senior agency, brand and C-suite stakeholders.
• Strong knowledge of how ATL, BTL and retail media work together across the customer journey.
• Experience developing propositions and bringing commercial, marketing and operational teams behind a shared vision.
• Comfortable managing forecasts, pipelines and performance while balancing commercial opportunities with operational delivery.
• An excellent communicator, presenter and negotiator who can bring different stakeholders and priorities together.

We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.

Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.

Why SMG?

At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.

We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.

• 10% discretionary bonus
• £1,800 yearly wellbeing fund (on top of your salary!)
• Free Headspace subscription
• £500 yearly “Uni Fund” for learning
• 4 extra Wellbeing Days off per year
• Annual Summer conference + year-round celebrations