Client Account Director

DENTSU; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in London is seeking a Client Account Director to oversee the Microsoft account's media strategies. This role requires a minimum of 5 years in media planning and a proven track record in client relationship management. The ideal candidate will lead a team, foster relationships, and ensure the delivery of successful campaigns. Strong digital media knowledge and leadership capabilities are crucial for success in this fixed-term position.

Qualifications

• Minimum of 5 years of experience in media planning or account management within a media agency or marketing environment.
• Strong understanding of the digital media landscape and experience with digital marketing platforms and tools.
• Proven track record of managing client relationships, driving business growth, and delivering successful media campaigns.

Responsibilities

• Serve as the primary point of contact for the Microsoft account.
• Lead the development of innovative media tactics and plans tailored to the B2B products of Microsoft.
• Oversee the implementation and optimization of media campaigns across various digital channels.

Skills

Client relationship management

Strategic planning

Digital media landscape

Team leadership

Financial management

Education

5+ years in media planning or account management

Job description

Overview

The role of Client Account Director (FTC) at Carat will focus on Microsoft’s Commercial account and is responsible for the client’s B2B portfolio pan-EMEA, as well as the major local Field markets, leading strategic initiatives and driving exceptional results for our client.

This position serves as the primary liaison between Carat and Microsoft, overseeing the development and execution of tailored media strategies to meet the client's business objectives, as well as developing and advancing best practice in how we deliver great work across all campaigns. The Client Account Director plays a pivotal role in fostering strong client relationships, guiding a team of talented professionals, and ensuring the successful implementation of media campaigns. By leveraging market insights, industry expertise, and innovative thinking, the Account Director shapes the direction of media plans, optimizes campaign performance, and ultimately contributes to the growth and success of both the client\'s business and the agency.

The Client Account Director reports to the Client Director and Client Partner Strategist, collaborating closely to align cross regional strategies, drive innovation, and ensure the delivery of outstanding service to Microsoft.

Key Accountabilities & Responsibilities

Client Relationship Management:

• Serve as the primary point of contact for the Microsoft account, fostering strong relationships with key stakeholders.
• Understand the client's business objectives and develop media strategies aligned with their goals.
• Conduct regular meetings and presentations to update the client on campaign performance, industry trends, and strategic recommendations.

Strategic Planning and Execution:

• Lead the development of innovative media tactics and plans tailored to the B2B products of Microsoft.
• Collaborate with internal teams including channel activation planners, insights, strategy and external media owners / publishers.
• Utilize market research, consumer insights, and industry trends to inform all media recommendations and optimizations.

Campaign Management:

• Oversee the implementation and optimization of media campaigns with a strong focus on digital across various channels including paid social, search, display, and partnerships.
• Monitor campaign performance, analyze data, and provide insights to drive continuous improvement and achieve KPIs.
• Ensure campaigns are delivered on time, within budget, and in accordance with client expectations.

Team Leadership and Development:

• Manage a team of account managers and executives, providing guidance, support, and mentorship.
• Foster a collaborative and high-performance culture within the team, promoting professional growth and development.
• Conduct regular performance evaluations, set clear objectives, and provide constructive feedback.
• Ensure team development within, and adoption of, agency best practices around planning and campaign design (DFP).
• Advance best practice, templating, and improve processes for the best ways of working across all aspects of the account in collaboration with CD.

Financial Management:

• Oversee budget allocation and financial management for the Microsoft account, ensuring efficient use of resources and adherence to financial targets.
• Monitor revenue forecasts, billing processes, and invoicing to maintain financial health and profitability.

Knowledge & Interpersonal Skills

• Focused on clients.
• Thinks Global.
• Curious and learning focused.
• Excellent attention-to-detail.
• Highly organised.

Experience & Qualifications

• Minimum of 5 years of experience in media planning, account management, or related roles within a media agency or marketing environment. Experience in B2B is a plus.
• Strong understanding of the digital media landscape and experience with digital marketing platforms and tools.
• Proven track record of managing client relationships, driving business growth, and delivering successful media campaigns.
• Excellent communication skills, both written and verbal, with the ability to present ideas persuasively and build rapport with clients and internal teams.
• Strong leadership and team management abilities, with experience in coaching and developing talent.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Confident in rationalizing and justifying planning decisions based on research and data, founded on planning principles.

Demonstrates dentsu values at all times

• Inclusivity
• Responsible
• Agile
• Ambitious
• Pioneering

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location: London

Brand: Carat

Time Type: Full time

Contract Type: Fixed Term Contract (Fixed Term)