China Market Publishing Expert (Global Games into China Market)

Tencent; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global technology company is seeking a China Market Publishing Expert in London to support overseas game studios in developing market entry strategies for China. The ideal candidate should have over 8 years of experience in the game market, fluency in English and Mandarin, and a strong network within China’s gaming channels. Responsibilities include managing partnerships and ensuring compliance with gaming regulations.

Qualifications

• 8+ years in China game market/publishing.
• Track Record: Successfully led China launch of at least 2 games.
• Global study/work experience preferred.

Responsibilities

• Assist overseas studios in developing China G2M strategies.
• Engage with local publishers and distributors.
• Collaborate with internal teams on compliance.

Skills

Experience in China game market/publishing

Network in China's gaming channels

Fluent in English and Mandarin

Strong intercultural coordination skills

Education

Bachelor’s degree or higher

Job description

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China Market Publishing Expert (Global Games into China Market), London

Client: Tencent

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: c43a98abc5f7

Job Views: 9

Posted: 25.08.2025

Expiry Date: 09.10.2025

Job Description:

About the Hiring Team

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.

What the Role Entails

As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. You will leverage deep expertise in China’s gaming policies, player preferences, and competitive landscape to help international teams mitigate risks, improve localization success, and collaborate effectively with local partners.

1. G2M Strategy Development
2. Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop comprehensive market entry strategies (pricing, launch timeline, channel selection, etc.).
3. Design integrated marketing plans tailored for China, including UA strategies, social media operations, community management, and IP collaborations; oversee execution and track performance.
4. Provide localization recommendations, cultural adaptation, and policy compliance to align with Chinese player preferences and regulatory requirements.

Partnership Management

1. Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors to establish long-term partnerships.
2. Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
3. Strictly adhere to Tencent’s internal procurement and risk control policies.

Regulatory & Compliance Support

1. Collaborate with internal teams to interpret China’s latest gaming regulations, guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.

Who We Look For

• Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China.
• Track Record: Successfully led the China launch of at least 2 games from global studios.
• Network: In-depth knowledge of China’s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
• Language/Culture: Fluent in English and Mandarin; strong intercultural coordination skills.
• Education: Bachelor’s degree or higher; global study/work experience preferred.
• Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication skills. Passion for gaming (avid gamer preferred).

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Equal Employment Opportunity at Tencent

As an equal opportunity employer, we believe that diverse voices fuel our innovation and better serve our users and community. We foster an environment where every employee feels supported and inspired to achieve individual and shared goals.