China Market Publishing Expert (Global Games into China Market)

Tencent; London; On-site; EUR 60,000 - 90,000; Full time

Job summary

Tencent is seeking a China Market Publishing Expert based in London to lead the entry of overseas games into the Chinese market. The ideal candidate will have extensive experience in the China gaming landscape, fluency in English and Mandarin, and a proven track record in launching successful game strategies. This role involves market analysis, partnership management, and compliance support, making it essential for effective collaboration with both local and global teams.

Qualifications

• 8+ years in China game market/publishing, 3+ years in launching overseas PC games in China.
• Fluent in English and Mandarin.
• Track record of successfully leading the China launch of ≥2 games.

Responsibilities

• Assist overseas studios in developing China G2M strategies.
• Analyze market trends and develop end-to-end market entry strategies.
• Engage with local publishers and distributors to establish partnerships.

Skills

Intercultural coordination

Market acuity

Communication

Resilience

Self-motivation

Passion for gaming

Education

Bachelor's degree or higher

Job description

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China Market Publishing Expert (Global Games into China Market), London

Client: Tencent

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: c43a98abc5f7

Job Views: 2

Posted: 29.06.2025

Expiry Date: 13.08.2025

Job Description:

About the Hiring Team

Tencent Games’ Venture Lab supports Tencent’s third-party (minority stake) studios, working on a diverse range of titles across various genres. Our mission is to elevate these studios' potential from early development to independence by providing comprehensive advisory services across production, publishing, technology, and more.

What the Role Entails

As a senior market expert, you will assist overseas game portfolio studios in developing China G2M strategies, covering market positioning, user insights, localization, channel distribution, marketing, and partner collaboration. With deep expertise in China’s gaming policies, player preferences, and competitive landscape, you will help international teams mitigate risks, enhance localization success, and drive efficient cooperation with local partners.

1. G2M Strategy Development
2. Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.).
3. Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance.
4. Provide localization recommendations (cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.

Partnership Management

1. Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors (localization services) to establish long-term partnerships.
2. Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
3. Strictly adhere to Tencent’s internal procurement and risk control policies.

Regulatory & Compliance Support

1. Collaborate with internal teams to interpret China’s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.

Who We Look For

1. Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).
2. Track Record: Successfully led the China launch of ≥2 games from global studios
3. Network: In-depth knowledge of China’s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
4. Language/Culture: Fluent in English and Mandarin (daily teamwork with domestic and global teams); strong intercultural coordination skills.
5. Education: Bachelor’s degree or higher; global study/work experience preferred.
6. Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).

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Equal Employment Opportunity at Tencent

As an equal opportunity employer, we believe that diverse voices fuel our innovation and better serve our users and community. We foster an environment where every employee feels supported and inspired to achieve individual and common goals.