Chief Sales & Marketing Officer

Adam Curtis Specialist Automotive Recruitment Consultancy Ltd; London; Hybrid; GBP 130,000 - 150,000; Full time

Job summary

A leading subscription club for spirits is seeking a Chief Sales & Marketing Officer to spearhead their growth and optimize the customer experience. This role involves direct leadership over revenue-driving strategies and requires extensive experience in high-growth environments. The ideal candidate will lead a cross-functional team and work closely with the executive team to drive sustainable growth and enhance the company's brand across various channels.

Benefits

Performance-based bonus

Potential equity

Generous holiday

Pension contributions

Qualifications

• 10+ years in senior leadership roles in high-growth DTC or ecommerce businesses.
• Proven track record driving sustainable growth across paid and owned channels.
• Deep understanding of ecommerce and subscription dynamics.

Responsibilities

• Own product and customer proposition, including growth strategies.
• Lead the ecommerce P&L and optimize the subscription funnel.
• Oversee segmentation and automated customer journeys across marketing channels.

Skills

Data-driven

Analytical

Creative

Customer-focused

Hands-on leadership

Clear communicator

Job description

Chief Sales & Marketing Officer

Circa £130,000 depending on experience plus benefits

Hybrid working (2 days per week in the London Office)

Full time hours, Permanent, Contract or Interim are all options

Our client, is one of the UK’s biggest subscription clubs for spirit lovers, curating and delivering premium spirits, mixers, and treats to tens of thousands of members each month. As they scale beyond one offering and into broader spirits, ecommerce, and new channels, they are building a team that can turn unique customer proposition into a world-class omnichannel growth engine.

They are now at a strategic inflection point: with a desire to grow beyond its current subscription offering, and beyond the UK – thereby strengthening their customer economics, and providing better clarity for their mission and purpose. They also wish to capitalise on their brand for those of whom subscription is not for them, through own-label products and other sales channels. To lead this next chapter, they are looking to hire a Chief Sales & Marketing Officer.

The Opportunity:

This is a senior leadership role. You will take ownership of all revenue-driving levers in the business - with direct control over product and customer proposition, and trading including performance marketing, ecommerce, CRM, customer retention, and digital experience.
You will lead and grow a cross-functional team focused on optimising every stage of the customer lifecycle - from evolving product market fit, to acquisition and long-term loyalty. You will work closely with the Co-Founder and the wider executive team to drive sustainable, profitable growth.

Key Responsibilities:

Growth Strategy & Execution

• Owning Product and Customer end to end proposition, with refinements to the existing product sets and the development of new ones for new territories.
• Own the end-to-end customer experience — from acquisition to retention.
• Develop and execute performance marketing strategies (paid social, search, affiliates, partnerships) to meet CAC, Payback, and ROAS goals.
• Champion a data-driven test-and-learn culture for growth experiments across all channels.

E-commerce & Subscription

• Lead the ecommerce P&L, with full ownership of website trading, merchandising, CRO, and promotion planning.
• Optimise the subscription funnel: conversion, onboarding, retention, and reactivation.
• Work closely with Tech/Product to prioritise enhancements to the ecommerce and subscription platform.

CRM & Lifecycle Marketing

• Oversee segmentation, targeting, and automated customer journeys across email, SMS, push, and more.
• Increase CLTV and repeat purchase rate through hyper-relevant, insight-led campaigns.
• Implement customer regular insight reviews through quantitative and qualitative research to gain deep understanding of the market and product proposition.

Brand & Creative

• Partner with the Chief Brand Officer to guide the evolution of the brand as it expands beyond its current offering.
• Collaborate with the Chief Brand Officer and in-house creative team to ensure data-informed planning supports brand and commercial objectives.

Team & Leadership

• Lead, structure, and grow a high-performing cross-functional team covering acquisition, CRM, trading, and CX.
• Foster a culture of commercial accountability and agility.
• Work in close partnership with the Chief Brand Officer to ensure brand and commercial strategies are aligned and mutually supportive.

What Success Looks Like

• Evolving customer proposition to delight customers and drive retention.
• Optimised LTV:CAC ratio and payback.
• Sustained subscriber growth with reduced churn.
• Scaled ecommerce / B2B sales (beyond subscription) and improved conversion rate.
• Increased owned-label product adoption.
• Empowered and aligned team delivering against shared commercial KPIs.

Who You Are:

Must-Have Experience

• 10+ years in senior leadership roles in high-growth DTC or ecommerce businesses together with experience of online, subscription based models. This is not a role for a first time CMO.
• Proven track record driving sustainable growth across paid and owned channels.
• Deep understanding of ecommerce and subscription dynamics.
• Strong commercial acumen - comfortable owning revenue and profit outcomes.
• Knowledge of the alcohol market highly desirable
• Team leadership across marketing, CRM, and/or ecommerce disciplines.

Skills & Attributes

• Data-driven and analytical, but creative and customer-focused.
• Hands-on leadership style, not afraid to get into the details.
• Collaborative team builder who works cross-functionally with product, finance, ops, and tech.
• Clear communicator and decision-maker.
• Excited by the brand and mission - and ready to help evolve it.

What is on offer:

• A high-impact leadership role at a profitable, scaling business with a loyal customer base.
• Hybrid working (2 days/week in London office).
• Competitive salary + performance-based bonus + potential equity.
• Generous holiday and pension contributions
• A collaborative, entrepreneurial culture where your ideas will shape our clients next chapter.

This is more than just a job – it is an opportunity to make a significant impact on a fantastic company with a great culture. If you consider yourself a top-class operator who thrives on challenges and delivering exceptional results, we would love to hear from you.

For further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment Consultancy.