Chief Marketing Officer - Crypto iGaming

TEAM; Euston; Hybrid; GBP 60,000 - 100,000; Full time

Job description

A young and growing crypto iGaming startup that’s redefining the future of igaming with blockchain technology and decentralised economies is looking for a Chief Marketing Officer to drive the brand, build the team from the ground up and help them become a household name in both the igaming and crypto spaces. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope.

Role Overview:

As the Chief Marketing Officer, you will be the mastermind behind their strategy, responsible for scaling the brand, generating awareness, and driving user acquisition. You will bring a deep understanding of both the crypto/blockchain ecosystem and the iGaming world to craft unique strategies that resonate with their target audience. This role requires someone who is entrepreneurial, creative, and capable of building and leading a high-performing team.

Key Responsibilities:

1. Develop & Execute Marketing Strategy: Own the marketing vision, developing a comprehensive strategy that covers user acquisition, engagement, brand awareness, and customer retention.
2. Team Building & Leadership: Build, mentor, and lead a results-driven team that can operate in a fast-paced, high-growth startup environment.
3. Brand Management: Shape and manage the brand voice, positioning, and messaging to ensure consistency across all channels. Drive awareness, credibility, and a strong community around the brand.
4. Community Growth & Engagement: Lead initiatives to grow and engage our crypto and gaming communities across various platforms (Discord, Twitter, Twitch, etc.).
5. Data-Driven Decision Making: Analyse market trends, user behaviour, and campaign performance to refine strategies. Make data-driven decisions that maximise ROI and scale effectively.
6. Partnerships & Collaborations: Identify and establish strategic partnerships with influencers, content creators, and platforms in the crypto and gaming spaces to drive growth and credibility.
7. Content Strategy: Develop compelling, authentic content strategies that resonate with the target audience. Oversee the creation of marketing materials, ad campaigns, blogs, and more.
8. Token and Ecosystem Promotion: Lead efforts to promote in-game token use, NFT drops, and blockchain integrations as key differentiators in the market.

What We’re Looking For:

1. Experience in Crypto & iGaming: Extensive experience in marketing, in a leadership role. Experience in crypto/blockchain, NFTs, iGaming, or a related tech industry is required.
2. Team Leadership: Proven track record of building and managing successful marketing teams in a fast-paced startup environment.
3. Visionary Leadership: Ability to see the big picture while also executing day-to-day tasks with precision and creativity.
4. Community Builder: Strong experience in building and engaging online communities, particularly in the iGaming or ideally the crypto space.
5. Data-Driven: Deep understanding of digital marketing metrics, SEO, SEM, social media strategies, and performance marketing.
6. Entrepreneurial Spirit: Startup mindset, capable of working with limited resources and adapting quickly to market changes.
7. Strong Communication Skills: Excellent verbal and written communication abilities, with the capacity to convey complex ideas in a simple, engaging manner.
8. Passion for Gaming and Crypto: A genuine enthusiasm for gaming, cryptocurrency, and blockchain technology is essential.

What’s on Offer:

1. A highly competitive salary.
2. A collaborative and innovative environment with a high-energy team.
3. Flexible working conditions (remote work, flexible hours).
4. Opportunity to lead in a cutting-edge industry and shape the future of crypto gaming.

How to Apply:

If you’re ready to level up your career and bring your marketing genius to the world of crypto igaming, we’d love to hear from you! To apply for this role as Chief Marketing Officer, please click “apply online” and upload an updated copy of your CV. This role is designed for someone who has experience and can handle both the wild west of crypto and the competitive landscape of iGaming.

It’s a lot, but if you’re the right person, you’ll thrive in the chaos and come out on top.