Chief Marketing Officer (Consultant)(FinTech and RegTech)

Programmers Force; London; On-site; GBP 150,000 - 200,000; Full time

Job summary

An established industry player is on the lookout for a Chief Marketing Officer (CMO) to provide strategic leadership and innovative marketing solutions. This role is pivotal in driving growth and enhancing brand presence across B2B, SaaS, Fintech, and Regtech sectors. As a consultant, you'll leverage your deep understanding of market dynamics and digital marketing trends to develop comprehensive strategies that align with the company's objectives. You'll lead a talented marketing team, oversee digital campaigns, and manage budgets to ensure resource efficiency. If you're ready to make a significant impact in a dynamic environment, this opportunity is for you.

Qualifications

• Proven experience as a CMO or VP of Marketing with successful strategy execution.
• Strong understanding of B2B, SaaS, Fintech, and Regtech industries.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Lead digital marketing campaigns and establish KPIs for performance tracking.

Skills

Strategic Thinking

Analytical Skills

Problem-Solving Skills

Digital Marketing Proficiency

Team Leadership

Communication Skills

Education

Bachelor’s degree in Marketing

MBA or advanced degree

Tools

SEO Tools

PPC Platforms

Social Media Tools

Content Marketing Tools

Job description

We are seeking a highly experienced Chief Marketing Officer (CMO) to join our team as a consultant. The ideal candidate will provide strategic leadership and expertise in developing and executing innovative marketing strategies to drive growth and enhance brand presence. This role requires a deep understanding of market dynamics, consumer behavior, and digital marketing trends, with specific experience in B2B, SaaS, Fintech, and Regtech industries.

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies that align with the company’s business goals and objectives.
• Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats and adjust strategies accordingly.
• Brand Management: Oversee the development and management of the company’s brand identity, ensuring consistency across all channels.
• Digital Marketing: Lead the execution of digital marketing campaigns, including SEO, PPC, social media, and content marketing.
• Performance Tracking: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Team Leadership: Provide guidance and support to the marketing team, fostering a collaborative and high-performance environment.
• Stakeholder Communication: Collaborate with senior management and other departments to ensure alignment and integration of marketing strategies.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effectiveness.

Qualifications

• Experience: Proven experience as a CMO, VP of Marketing, or similar leadership role with a track record of successful marketing strategy development and execution. Experience in B2B, SaaS, Fintech, and Regtech industries is highly preferred.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is a plus.
• Skills: Strong strategic thinking, analytical, and problem-solving skills and proficiency in digital marketing tools and platforms.
• Industry Expertise: Demonstrated experience in B2B marketing, with a strong understanding of SaaS, Fintech, and Regtech sectors.
• Leadership: Demonstrated ability to lead and inspire teams, manage multiple projects, and drive results.
• Communication: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to various stakeholders.