Chief Marketing Officer (CMO)

Talent Hub Resourcing Solutions Ltd; Brighton; Hybrid; GBP 100,000; Full time

Job summary

An exciting start-up is seeking a visionary Chief Marketing Officer to spearhead the launch of two innovative brands. This role offers the chance to define and shape brand identities, craft comprehensive marketing strategies, and ensure successful market entry. With a focus on sustainability and innovation, the CMO will lead digital marketing initiatives, develop consumer acquisition strategies, and collaborate with creative agencies. If you have a strong background in FMCG and a passion for brand building, this is a unique opportunity to make a significant impact in a dynamic environment.

Benefits

Performance based incentives

Equity options

Flexible working hours

Qualifications

• Proven success as a CMO or senior marketer in FMCG or sustainable sectors.
• Strong digital marketing expertise, including e-commerce and loyalty management.

Responsibilities

• Lead brand identity development and marketing strategies for new brands.
• Drive digital marketing efforts to build brand awareness and conversions.

Skills

Marketing Leadership

Brand Creation

Digital Marketing

E-commerce

Consumer Acquisition

Sustainability Advocacy

Education

10+ years in Marketing

Tools

SEO

PPC

Social Media

Email Campaigns

Job description

Chief Marketing Officer (Closed)

Brighton, East Sussex

£100,000

(Office based and hybrid – NOT fully remote)

Talent Hub has been appointed to find a talented CMO with a background in FMCG, to join an exciting start-up. The team behind this exciting venture have been at the top of their game and have incredible industry knowledge and funding.

We are now looking for a visionary and dynamic Chief Marketing Officer (CMO) to play a critical role in the creation, strategy, and launch of 2 new brands. This is an exciting opportunity to define and shape the identity, positioning, and market presence of two innovative brands from the ground up, ensuring their successful entry and growth in the UK and beyond.

Key Responsibilities for this CMO job include:

• Lead the development of brand identities, positioning, and strategies for the new brands, ensuring alignment with the company’s sustainability and innovation ethos.
• Design and implement comprehensive marketing plans, encompassing digital, PR, retail activation, and influencer campaigns, to support the launch and growth of 2 new brands.
• Define compelling brand narratives tailored to the distinct target audiences of the specialty D2C channels.
• Collaborate closely with creative and consumer research agencies to ensure the brands resonate with their intended markets.
• Develop consumer acquisition and retention strategies, with a focus on subscription models, loyalty programs, and customer lifetime value.
• Drive digital marketing efforts, including SEO, PPC, social media, and email campaigns, to build brand awareness and drive conversions.
• Build and maintain partnerships with retailers, influencers, and sustainability advocates to amplify brand visibility and credibility.

For this CMO you should have:

• Ideally 10+ years in marketing leadership roles, with proven success as a CMO or senior marketeer in FMCG, food, or sustainable product sectors.
• Demonstrated experience in brand creation, strategy, and successful market launches.
• Expertise in both retail and D2C environments, including launching and scaling brands.
• Strong digital marketing expertise, including e-commerce, subscription models, and loyalty program management.
• Entrepreneurial mindset with the ability to thrive in a fast-paced start-up environment.

Benefits include:

Performance based incentives, equity options, many more.