Chief Marketing Officer

About Oh Polly

Founded in 2015, Oh Polly is a fast-growing, social first fashion brand that creates trend driven, high quality premium products. With a focus on innovation, global responsibility, and ethics. We’ve built a combined social following of over 10 million across our brands, including Bo+Tee; our activewear line. Operating across multiple global offices, we are a dynamic team offering ambitious individuals the chance to thrive, grow, and take their careers to the next level.

The Role
With a rapidly growing presence across the UK, US, and AUS, we are seeking a dynamic Chief Marketing Officer (CMO) to lead our global marketing strategy, drive brand awareness, and spearhead multi-channel growth.
As CMO, you will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions. Ensuring a unified, high-impact approach that fuels customer acquisition, brand equity, and revenue growth.
This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer engagement.

Key Responsibilities
Strategic Leadership & Brand Growth

• Develop and implement a global marketing strategy that aligns with Oh Polly’s business goals, revenue targets, and brand positioning.
• Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies.
• Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.
• Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.
• Ensure a unified brand experience across all touchpoints, maintaining Oh Polly’s status as a leading fashion brand.

Digital & Performance Marketing

• Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies.
• Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.
• Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.

PR, Events & Partnerships

• Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.

• Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.

• Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.

• Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.

Creative & Brand Direction

• Define and refine Oh Polly’s brand identity, tone of voice, and visual storytelling, ensuring alignment across all channels.
• Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.
• Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market.
• Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.

Data-Driven Decision Making

• Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.
• Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.
• Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance.
• Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.

Leadership & Team Development

• Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
• Oversee the growth and structuring of the marketing teams to support business objectives.
• Provide mentorship and career development opportunities to team members, ensuring long-term success.
• Lead a culture of excellence, collaboration, and results-driven execution.

Skills and Requirements:

• Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, ideally fashion or luxury fashion.
• Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
• Highly commercial mindset with a strong ability to interpret data to drive decisions.
• Exceptional leadership skills with a track record of developing high-performing teams.
• Excellent communication, presentation, and stakeholder management skills.
• Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
• Strong understanding of global market dynamics, with experience scaling brands internationally.

What's on offer?

• Salary: £155,000 – £210,000 (Dependant on experience)
• 50% discount on all Oh Polly and Bo+Tee products
• An extra day off for your birthday
• Corporate gym membership (subject to tax)
• Cycle to work scheme
• Learning and development opportunities
• Company pension
• Private healthcare
• Bonus up to 20%
• Company social events

This Company is an equal opportunities employer
Oh Polly job positions are open to all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.