Chief Executive Officer

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Social Housing Champion - Director of Social Housing - Recruit with Purpose

Chief Executive Officer

Elderly Accommodation Counsel (EAC)

• Location: Flexible / Hybrid (with national travel expected)
• Salary: Dependant on Experience
• Role: Permanent: Full-Time, open to Part-time for the right candidate

Are you passionate about helping people make informed, unbiased decisions about their future?

Do you have the vision and leadership to grow a charity’s impact and income, whilst staying true to its core mission?

Well, this CEO role with Elderly Accommodation Counsel might be the one for you.

Elderly Accommodation Counsel(EAC) believe that good and trustworthy information about the options open to people is key to successfully planning ahead.

EAC is entering a pivotal moment in its remarkable 40-year journey. They are seeking an inspirational and strategic Chief Executive Officer to lead them into a new era—building on its legacy as the UK's leading independent source of information and advice on housing for older people, and responding to renewed national interest in its mission.

EAC was founded in 1985 by individuals passionate about empowering older people to make informed choices about their housing and care. Over four decades, the charity built a trusted voice, created invaluable national housing datasets, pioneered FirstStop Advice with government support, and reached millions through its HousingCare.org platform. HousingCare.org is a testament to their commitment, attracting approximately 14,000 visits on weekdays and 9,000 on weekends, with the retirement housing directory receiving around 5 million unique page views annually.

Despite the end of government funding in 2016, EAC has sustained itself with entrepreneurial spirit, stable income streams, and deep goodwill from across the housing and care sectors.

Now, with backing from key stakeholders and a committed Board of Trustees, they are investing in leadership renewal. EAC are recruiting a new CEO to work alongside their outgoing leadership team during a transition period, with the support of a proposed Stakeholder Group of leading retirement housing providers.

The opportunity

As CEO, you will shape and deliver a compelling vision for the next phase of EAC’s development. You’ll lead the organisation operationally, inspire partnerships across sectors, and champion the re-building of a trustworthy national information and advice ecosystem to support older people and their families.

One of the key parts of this role is overseeing the expansion of their housing data platform and web services, while exploring new income opportunities that ensure their sustainability and reduce dependence on advertising.

This is an exciting leadership role with a dual focus: delivering continuity of EAC’s core work while growing its reach, partnerships, and impact at a national level.

About you

EAC are looking for an exceptional individual with:

• Proven strategic leadership experience ideally in the not-for-profit, housing, care, property, elderly accommodation or public sectors
• Passion for improving outcomes for older people and a commitment to EAC’s values of independence and integrity
• Commercial acumen and the ability to grow sustainable income streams
• A desire to talk and present at national conferences to increase awareness of the EAC and drum up additional investment opportunities
• Experience in managing small, agile teams and commissioning specialist work
• Outstanding communication and partnership-building skills

You may currently be working at CEO, Director, or senior strategic programme level—ready to bring energy, imagination and influence to a respected charity with a vital national role.

What EAC offer

• A unique opportunity to shape the future of housing options advice in later life
• A collaborative and values-driven culture
• The support of experienced Trustees and respected sector stakeholders
• A flexible and remote-friendly working culture
• Initial funding support from a Stakeholder Group to invest in your leadership and future team

To Apply

For an informal, confidential conversation about the role, please click apply to this advert or contact Henry Ivall from Recruit with Purpose for more information – Henry@RecruitwithPurpose.co.uk

• Closing Date: Sunday the 4th May (Subject to change dependant on interest)
• Initial Interviews: W/C the 12th May
• Final Interviews – Taking place 27th, 28th, 29th or 30th of May.

Seniority level

• Executive

Employment type

• Full-time

Job function

• General Business, Information Technology, and Other
• Non-profit Organizations, Real Estate, and Nursing Homes and Residential Care Facilities