Chief Brand Officer

Catalyst; Gateshead; On-site; GBP 130,000; Full time

Job summary

A successful tech scale-up in Gateshead is seeking a Chief Brand Officer to lead brand strategy and identity. The ideal candidate will have executive experience in brand architecture and communications, particularly in the health and fitness sector. This role includes overseeing brand guidelines, managing the brand relaunch, and collaborating cross-functionally. Competitive compensation includes a salary of £130k, along with generous holiday and employee benefits.

Benefits

25 days holiday + bank holidays

Employee discounts

Free on-site gym

Enhanced sick pay scheme

Enhanced maternity & paternity pay

Qualifications

• Executive level experience in brand strategy and communications.
• Track record of relaunching brand architecture in a growing business.
• Deep expertise in storytelling across multiple channels.

Responsibilities

• Own and evolve the company's brand architecture and identity.
• Manage brand guidelines and ensure alignment across touchpoints.
• Lead the strategic refresh and relaunch of the brand.

Skills

Brand strategy expertise

Stakeholder management

Cross-functional collaboration

Content and storytelling

Strategic mindset

Job description

Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team. We are looking to recruit a Chief Brand Officer to take full ownership of the company’s brand identity, and outward communications.

This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.

As Chief Brand Officer, You Will

• Own and evolve the company’s brand architecture, positioning & retaining tone of voice, and visual identity
• Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints
• Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs
• Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency
• Define editorial and visual standards for all public communications
• Work cross-functionally to bring all materials into alignment with the refined brand identity and voice
• Oversee the creative development of all new brand assets in collaboration with internal teams and external partners
• Manage and communicate the brand relaunch roadmap internally and externally
• Develop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistency
• Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)
• Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning
• Create systems, tools, and documentation to ensure consistent brand application across all teams
• Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently
• Establish ongoing brand review processes to maintain high standards
• Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise
  
  

As Chief Brand Officer, You Will Need

• Executive level experience in brand strategy, identity development, and communications
• A successful track record of leading or relaunching brand architecture in a growing or transformational business
• Deep expertise in content, editorial review, and storytelling across multiple channels
• Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising
• Excellent cross-functional collaboration and stakeholder management skills
• Strategic mindset with sharp attention to creative and operational detail
• Experience working in the health and fitness sector (advantageous)
  
  

Salary & Benefits

• £130k pa
• 25 days holiday + bank holidays
• Employee discounts
• Free on-site gym
• Enhanced sick pay scheme
• Enhanced maternity & paternity pay