Chief Brand Architect for PropTech Growth

Aareon Group; Greater London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

Aareon, a leading proptech SaaS provider, seeks a Head of Brand to define and scale its UK brand strategy from London, with a hybrid working model. You will lead a specialist team and drive one cohesive brand narrative across markets, influencing perception and commercial growth.

This is a strategic leadership role where you will shape governance, storytelling and market impact, partnering with PR, Content, Events and Product Marketing to build brand equity and trust.

Qualifications

• Significant experience in brand leadership, corporate communications or strategic marketing roles.
• Proven experience developing and implementing brand strategies that support business growth.
• Experience leading multi-channel brand programmes across digital and offline environments.
• Strong understanding of brand architecture, positioning and market differentiation.
• Experience leading and developing high-performing teams.
• Excellent communication, stakeholder management and influencing skills.
• Demonstrated ability to balance long-term brand building with short-term commercial priorities.

Responsibilities

• Develop and own Aareon’s brand strategy across all markets, audiences and customer segments.
• Lead the evolution and implementation of the One Aareon brand architecture.
• Define positioning, narrative and messaging frameworks underpinning market presence.
• Ensure brand strategy supports business objectives and growth ambitions.
• Act as guardian of Aareon’s identity, values and reputation.
• Establish and maintain brand standards, guidelines and governance processes.
• Ensure consistency across marketing, communications and customer touchpoints.
• Provide strategic oversight of visual identity, messaging, tone of voice and brand experience.
• Support integration of acquired businesses into the wider brand framework.
• Lead and develop the Brand Marketing function including Creative, Social & Community, PR & Editorial, Events and Design.
• Create a culture of creativity, accountability and collaboration.
• Establish clear performance expectations and development pathways.
• Foster strong connections with Brand, Growth Marketing, Product Marketing and MarTech & Operations.

Skills

Brand leadership

Corporate communications

Strategic marketing

Stakeholder management

Team leadership

Brand strategy

Education

Bachelor's degree in Marketing or Communications

Job description

Aareon, a leading proptech SaaS provider, seeks a Head of Brand to define and scale its UK brand strategy from London, with a hybrid working model. You will lead a specialist team and drive one cohesive brand narrative across markets, influencing perception and commercial growth.

This is a strategic leadership role where you will shape governance, storytelling and market impact, partnering with PR, Content, Events and Product Marketing to build brand equity and trust.