Charity Supporter Marketing Manager

RAF Association; East Midlands; Hybrid; GBP 38,000 - 41,000; Full time

Job summary

A leading charity organization, the RAF Association, seeks a motivated Charity Supporter Marketing Manager to lead a dynamic team. This hybrid role involves planning and executing marketing strategies aimed at maximizing income from supporters, while nurturing relationships and delivering impactful fundraising appeals. Join us in empowering the RAF community through innovative marketing solutions.

Benefits

Up to 42 days annual leave

Life insurance

Sick pay

Health cash back plan

Refer a Friend Bonus

Cycle to work scheme

Subsidised short breaks at selected RAFA Accommodation

Qualifications

• Strong experience in fundraising and membership retention.
• Ability to manage personalized supporter journeys.
• Strong IT skills and ability to use data for decision making.

Responsibilities

• Lead marketing strategies and campaigns to retain supporter base.
• Manage Supporter Marketing Officers and set measurable objectives.
• Oversee management of lottery service and ensure compliance.

Skills

Fundraising

Digital marketing

Project management

CRM usage

Analytical skills

Education

Postgraduate degree in a related discipline

Tools

Salesforce

Job description

Charity Supporter Marketing Manager

£38475 - £40500 37.5 hours per week

Leicester based LE3 1UT with hybrid working

Benefits include:

• Up to 42 days annual leave, life insurance and sick pay

• Enrolment in health cash back plan to cover every day healthcare needs

• Refer a Friend Bonus

• Cycle to work scheme / close to park and ride at Leicester Forest East

• Subsidised short breaks at selected RAFA Accommodation

About us

The RAF (Royal Air Forces) Association has a clear objective: to help sustain a resilient and empowered RAF community. Through our sector-leading welfare and wellbeing services, we offer a wide range of support to serving personnel, veterans and their families. With thousands of members and supporters across the UK and further afield, plus hundreds of dedicated employees and volunteers, we have the network and experience needed for a personal one-to-one approach. We work together to make sure no one is ever left behind.

About the role

This is not a generic marketing role! Leading a small but dynamic marketing team who achieve big things, you’ll have an abundance of creative flair and energy in planning, designing and delivering marketing strategies and campaigns. The role involves owning and managing multiple relationships to ensure our campaigns are built around data driven insight, reaching the right audience, with the right messaging, on the right channels, which ultimately deliver results. Previous project management experience will ensure you are able to plan and execute a range of projects in parallel to meet committed timescales, within a budget. Primary responsibilities include;

• Develop, grow and retain our supporter base to maximise income generation.

• Manage the Supporter Marketing Officers, providing insight and experience, ensuring they have clear, measurable objectives and a good understanding of deliverables and KPIs.

• Act as the SME for individual giving activity and maintain an in-depth knowledge of supporter experience and journeys.

• Designing mutually agreed activities to meet desired outcomes and ensuring plans are harmonised within the overall marketing and communications plan.

• Oversee the management of the lottery service to ensure it’s delivered by the External Lottery Manager (a third-party supplier) to contracted standards, adhering to current legislation and other regulatory requirements.

• Work with wider marketing team to provide key insights related to performance and use this as part of evaluation, forecasting and monitoring activity.

• Deliver compelling fundraising appeals that align with organisational objectives and strategy which drive measurable results.

It is highly recommended that you read the full role profile and person specification which is available to download on our website www.rafa.org.uk

About you

Our ideal colleague will hold a post graduate degree in a related discipline or have strong equivalent delivery related experience. You’ll have a background in fundraising and membership acquisition and retention, ideally within the third sector and have strong experience of planning and managing personalised supporter journeys and digital marketing campaigns which maximise supporter value and retention. With strong IT skills, you’ll be confident in using CRM (we use Salesforce) and have the ability to use data and insight to inform decision making and influence approach. In addition to the day-to-day responsibilities, you and your team will have ample opportunities to represent the RAF Association at fun and exciting events including RAFA Rides, RAF town shows and challenge events such as The London Marathon.

Based within the wider Engagement and Marketing Team, we offer hybrid working with a requirement to attend our office in Leicester 2-3 days per week.

Want to join us?

You may find it helpful to have a look at our website and social media to find out more about who we are and what we do. To make your application really stand out, please take some time to include a cover letter to tell us how your skills and experience align with our role profile and person specification. Relevant supporting cover letters lead to a better chance of shortlisting for interview.

Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements.

To apply

Please send your cover letter and CV to [e-mail]

Closing Date 8am Tuesday 22 July

Applicants who meet the criteria may be offered an interview ahead of the closing date and we may close this advert early so please do not delay in applying. We’d love to hear from you!

The RAF Association is a Disability Confident employer. Please let us know if you require any assistance with your application.