Channel Marketing Planner - Retail (6 month FTC)

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Sector: Technology
Role: Assistant
Contract Type: Permanent
Hours: Full Time

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.
We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe including: Czech Republic, Austria, Greece, Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

A bit about the role...
To support the Channel Marketing Manager in developing and translating marketing communication strategies into integrated retail marketing plans that can be executed through the Retail Channel at outlet level. To identify, develop and convert opportunities to increase awareness and in-store presentation of our brands throughout the shopper journey in store. This role is offered on a 6 month fixed-term contract. We operate a hybrid working model and require employees to work from our offices 3 days per week.

What you'll be doing...

• Represent the needs of the retail outlets into the wider marketing teams and develop activation plans to be executed at outlet level in Retail.
• Increase our brand presence in retail outlets for all categories and at all points of purchase by working closely with the Channel Marketing Manager - Retail, the National Account Team, Retail Sales Team and Retail Operations Team to identify and convert key opportunities.
• Recommend marketing investment priorities for the Retail sector in line with category & retail strategy, generating and filtering ideas with business cases to justify recommendations.
• Work cross-functionally to understand our consumers, category and brand strategy, marketing communications plans and monthly objectives.
• Develop strategies, plans and tactics for marketing activities to be executed through the retail channel (at outlet level) and update and manage allocated budgets.
• Understand the UK Retail market, key trends, shopper behaviour, opportunities and constraints and input into strategy for the retail channel.
• Input into the setting of monthly priorities for the Sales Team and brief retail-facing teams on key requirements.
• Deliver support, within budget, for New Game launches in the Retail Channel; core kit for all stores and up-weighted kit, where appropriate, for key sectors/accounts.
• Tailor brand advertising and communication materials where appropriate to maximise support from Retailers, where there is a proven ROI.
• Ensure relevant marketing materials and POS is produced and sent to the right outlets in line with agreed timescales.
• Measure the effectiveness of in-store initiatives.
• Input into budget process and ensure retail channel activities are delivered within agreed budgets.

What experience we're looking for...

• Demonstrable experience of delivering marketing activation plans in retail.
• Proven consumer insight based marketing planning.
• Ability to build cross-functional relationships, manage and influence multiple stakeholders.
• Strong communication and negotiation skills.
• Attention to detail in managing marketing production and distribution.
• Proven experience of budget tracking.
• Extensive knowledge of the retail marketplace.

Key Measures of Success:

• ROI positive campaign activations delivered in Retail.
• Upweight activity in targeted sectors/retailers based on insight.
• Effective presence throughout the shopper journey in store.
• Activities delivered within planning timelines and budget.

About us:
We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation: We pride ourselves on it! We're constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back: Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence.
• Sustainability: Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this.
• Inclusion and accessibility: We are making all parts of The National Lottery inclusive - whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we'll be happy to help.

Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks.

A place of belonging...
We want to create one of the UK's most inclusive organisations - where people can bring the best of themselves, to do their best work, every day, for the benefit of good cause.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this, we offer an interview to disabled applicants who meet the essential requirements of the job.