Channel Marketing Manager - B2B2C - up to £65K

JR United Kingdom; London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading consumer electronics company is seeking a Channel Marketing Manager to enhance brand presence through channel partnerships in London. The role involves developing marketing strategies, managing budgets, and collaborating with sales and product teams to drive growth. Candidates should have significant experience in channel marketing, particularly within B2C and hardware sectors.

Qualifications

• 3+ years of experience in channel marketing or partner marketing.
• Experience with B2C and hardware sectors.
• Familiarity with retail or operator channels.

Responsibilities

• Own and implement channel marketing strategy for partner groups.
• Manage channel marketing plans to increase brand visibility.
• Collaborate cross-functionally to align channel messaging.

Skills

Budget Management

Project Management

Stakeholder Engagement

Communication

Job description

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Channel Marketing Manager - B2B2C - up to £65K, London

**Client:**

Salt

**Location:**

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

23.05.2025

Expiry Date:

07.07.2025

Job Description:

Job Title: Channel Marketing Manager

Location: London Paddington (2 days in office)

Salary: Up to £65K + bonus

Role:

I am working with a global consumer-electronics leader on the hunt for an ambitious and commercially driven Channel Marketing Manager to enhance brand presence through channel partnerships. Currently expanding rapidly within the UK market, this person will play an integral role in this business - driving and executing marketing activities through key channel partners and collaborating with the sales, product, and partner teams to align go-to-market strategies.

Responsibilities:

• Own and implement channel marketing strategy for partner groups.
• Establish and manage channel marketing plans to increase brand visibility and sales.
• Ensure effective use of partner marketing funds and monitor campaign ROI.
• Support the development of a premium brand image across key UK channels.
• Collaborate cross-functionally to gather product insights and align channel messaging.

Requirements:

• 3+ years of relevant experience in channel marketing, partner marketing, or similar fields (B2C and hardware experience is essential, as well as experience working with channel/retail partners in a B2B2C structure).
• Proven experience in budget management, preferably within a channel marketing environment.
• Familiarity with retail or operator channels such as consumer electronics or smartphones.
• Excellent communication, project management, and stakeholder engagement skills.
• Strong understanding of the distribution and carrier landscape within the smartphone sector, especially in Finland.