Channel Marketing Manager

Channel Marketing Manager

We are Heimdal and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime!

When joining Heimdal, you will embark on a thrilling ride in a fast-growing cybersecurity business, where we believe the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 12,000 companies worldwide against cybercriminal attacks and data security breaches.

Our award-winning line-up of 10+ fully integrated cybersecurity solutions span the entire IT estate, allowing organisations to be proactive, whether remote or onsite. From endpoints, networks, and cloud to emails, and beyond, Heimdal offers advance detection and response capabilities, ensuring complete security coverage.

The Role

We are seeking a Channel Marketing Manager to drive growth through powerful partner marketing. This role leads go-to-market strategies, builds compelling campaigns with channel partners, maximizes MDF impact, and delivers standout partner experiences - all to boost brand reach and pipeline results.

You will report into Catalin, our Chief Marketing Officer with a close collaboration and dotted line into Sarah, our Global Head of Channel. The role entails frequent business travel and will be based out of our London office with a hybrid work arrangement.

Key Responsibilities

• Create and implement go-to-market strategies and marketing programs with channel partners
• Develop high-impact content, messaging and positioning in conjunction with our product marketing team, to support the go-to-market efforts
• Working alongside our in-region Channel Account Managers, develop partner-specific marketing plans and campaigns to support the revenue and pipeline goals
• Maintain and drive the marketing relationship with our partner community for increasing brand awareness and end-user engagement
• Support the MDF program with our key partners, ensuring effective budget management
• Manage the Partner Relationship Management (PRM) platform by ensuring partner content is up to date and support CAMs in driving platform adoption among partners
• Track and analyse MDF investment activities to determine ROI, and identify areas for improvement and strategies for growth
• Lead cross-functional teams to deliver major events such as our partner summit and partner advisory boards.

Skills & Qualifications

• 4+ years of Channel Marketing experience with high-technology companies, preferably in the cybersecurity industry
  
• Experience in start-ups and/or scale-ups is an advantage
• Strong understanding of how to drive business and marketing with and through the partner community
• Expert at project management, including the ability to simultaneously manage multiple events and partner engagements
• Excellent communication and relationship management skills with a diverse audience of internal and external stakeholders
• A healthy customer obsession, analytical mindset, agility and result-orientation
• Positive attitude and can-do mentality
• Deep understanding of market trends and channel dynamics
• Second European language is an advantage, but not essential
• Bachelor's Degree in marketing, business, or a related field, or equivalent work experience

Tools & Platforms

• Email and Collaboration - MS Teams/SharePoint and Office365
• Salesforce.com (CRM)
• Allbound (Partner Engagement/Enablement Platform)

What we offer

• 25 days of annual leave + up to 5 additional company-paid days off ("Personal Day" and "Anniversary Days")
• Healthcare cash plan
• LinkedIn learning subscription
• Training, development and progression path for the role
• A fast-paced environment in a growing, international company
• A fun and flexible work environment.

Our Mission

Empowering organizations to thrive by safeguarding digital assets and employees in a rapidly evolving world

Our Culture

We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve every day, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.

We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness and know we are stronger together, and having fun together is a key element at Heimdal.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.