Channel Marketing Manager

Mason Blake; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a talented Channel Marketing Manager to join their dynamic team. In this pivotal role, you will be responsible for strategic planning and the evolution of the Investment Trust Marketing Plan. Collaborating with various teams, you will lead integrated marketing campaigns aimed at increasing investor interest. This is a fantastic opportunity for a marketing professional with a strong background in channel marketing, looking to make a significant impact within a leading asset management firm. If you are passionate about marketing and ready for an exciting challenge, this role is perfect for you.

Qualifications

• Experience in channel marketing from an asset management house.
• Proficient in developing and deploying integrated marketing campaigns.

Responsibilities

• Strategic planning with UK Investment Trust Business colleagues.
• Manage a small team to deliver against marketing goals.

Skills

Channel Marketing

Integrated Marketing Campaigns

Budget Management

B2C Marketing

Team Management

Job description

Our client is a global institutional investment management house. Due to continued company growth and success, they are now looking to recruit an Channel Marketing Manager to join their high-performing team on a permanent basis.

The Channel Marketing Manager will take responsibility for the following duties:

• Strategic planning with colleagues in the UK Investment Trust Business
• Build, own and evolve the Investment Trust Marketing Plan
• Work with colleagues in the UK business and Central Marketing teams to develop and deploy integrated campaigns
• Leading on the company’s Investment Trust Strategy to increase investor interest in the business’ offering
• Set goals and targets across marketing channels, in-line with business objectives
• Develop the relationship between the UK and Central Marketing teams as well as the Investment Trust Business, ensuring good collaboration and clear communication
• Manage a small team in a strategically important channel to deliver against agreed goals and motivate the team members
• Work alongside colleagues, agencies, advertising, digital and content teams to plan and launch campaigns to clients and prospects
• Optimise Marketing activity in-line with agreed objectives and KPIs
• Day to day management of one direct report as well as matrix reports
• Monitor and optimise the client journey across multiple touchpoints
• Consolidate UK requirements and liaise with Central Marketing and development teams to progress key projects, manage risk and launch new initiates

The Channel Marketing Manager will meet the following criteria:

• Channel Marketing experienced gained from an asset management house
• Experience across all areas of marketing including print, digital, events and budget management
• Demonstrable experience of developing and deploying integrated Marketing campaigns
• Experience of marketing Investment Trusts desirable but not essential
• B2C industry experience, particularly within asset management
• Desire and ability to manage people

This is an excellent opportunity for a Channel Marketing professional with strong experience across the marketing spectrum looking for an exciting new role with a leading asset manager.

If you believe your background meets the criteria, please apply with your CV.

“Mason Blake acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. Mason Blake is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.”

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