Channel Marketing Lead - EMEA (ex Italy & DACH)

Neuberger Berman Group LLC; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading investment management firm is seeking a Channel Marketing Lead for EMEA, based in London. This role involves strategizing and executing marketing initiatives across the intermediary channel, driving engagement and overseeing campaign development. The ideal candidate will have over 10 years of experience, particularly in the European market, and strong project management skills. Join a collaborative environment focused on delivering innovative marketing strategies.

Qualifications

• Minimum 10 years of marketing experience in investment management.
• Extensive European intermediary market experience.
• Proven track record in strategic marketing planning and execution.

Responsibilities

• Lead the development and execution of the intermediary marketing strategy in EMEALA.
• Develop and implement integrated marketing campaigns targeting intermediary audiences.
• Manage project risks and develop contingency plans.

Skills

Communication

Stakeholder Management

Project Management

Marketing Strategy

Digital Marketing

Job description

Channel Marketing Lead - EMEA (ex Italy & DACH), London

Responsibilities

• Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region.
• Establish a marketing coverage model that allows for a fully integrated, globally aligned marketing plan with regional implementation for the intermediary channel.
• Engage with global Brand, Content, and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, and communication strategies focusing on both existing and new product capabilities.
• Develop a regional events strategy including educational/research programs alongside proprietary and third-party event partners.
• Create messaging, positioning, and channel-specific marketing materials in collaboration with local marketing partners for global program implementation.
• Build strategic initiative plans for senior management approval, including goals, tactics, budgets, and ROI measurement.
• Organize, plan, and lead channel campaigns, including project meetings, tracking, and analysis.
• Partner with global channel marketing to activate intermediary campaigns regionally.
• Identify project risks, develop contingency plans, and manage risks appropriately.

Campaign Development, Planning & Execution

• Develop and implement integrated marketing campaigns targeting intermediary audiences.
• Collaborate with local Client Coverage teams to align campaigns with growth objectives.
• Oversee translation processes to ensure content accuracy in target languages.
• Monitor campaign performance and optimize strategies for engagement.

Lead Generation and Digital Engagement

• Work with analytics teams to create lead reports aligned with strategic priorities.
• Develop client segmentation and a 'client journey' roadmap for digital channels.
• Expand digital outreach into all markets globally.
• Review and report on post-campaign metrics.

Market Intelligence

• Review peer groups to define market requirements and identify growth opportunities.
• Stay updated on industry developments and investor behavior issues.
• Respond with creative campaigns based on market intelligence.

Qualifications

• Minimum 10 years of marketing experience in investment management.
• Extensive European intermediary market experience with a global outlook.
• Proven track record in strategic marketing planning and execution.
• Ability to manage complex projects across various media and channels.
• Strong project management and stakeholder management skills.
• Excellent communication and interpersonal skills.
• Professional presence and client service skills.
• Knowledge of financial services marketing regulations.

Technical Skills

• Experience in developing and delivering marketing strategies.
• Deep knowledge of intermediary business and investment solutions.
• Ability to balance strategy with execution.

Interpersonal Skills

• Effective communication across organizations.
• Outstanding stakeholder management.
• Strong organizational skills and attention to detail.
• Resilience and adaptability in a fast-paced environment.
• Team-oriented and collaborative mindset.

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