Channel Marketing Lead

John Crane; Slough; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

John Crane is seeking a Channel Marketing Lead to join their Marketing team. This hybrid role involves executing channel marketing initiatives and ensuring alignment between sales and marketing to meet partner needs. The ideal candidate will have experience in engineering or manufacturing, strong communication skills, and excellent time management capabilities.

Qualifications

• Experience within a similar role, ideally from an engineering or manufacturing background.
• Strong communication skills.
• Great time management and excellent stakeholder management.

Responsibilities

• Lead the execution of partner onboarding, enablement, and co-marketing initiatives.
• Collaborate with Channel Partner Sales Managers to define marketing content needs.
• Work cross-functionally to deliver partner-facing assets and track performance.

Skills

Strong communications skills

Great time management

Excellent stakeholder management

Education

Experience within a similar role

Job description

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We have an exciting opportunity for a Channel Marketing lead to join the Marketing team reporting to the Channel Marketing Manager. As the Channel Marketing Lead you will Drives the execution of key channel marketing initiatives and serves as a link between sales and marketing to ensure partner needs are met. This role leads workstreams, supports cross-functional coordination, and contributes strategic input to improve partner engagement and program effectiveness.

This role is based from either our headquarters within Slough or site within Manchester working Monday to Friday normal office hours. (hybrid working)

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

Duties & Responsibilities (not limited to)

• Lead the execution of partner onboarding, enablement, and co-marketing initiatives across global regions and partner tiers.
• Collaborate with Channel Partner Sales Managers to define marketing content needs, including localisation and translation requirements.
• Work cross-functionally with Brand, Digital, and Product Marketing teams to deliver timely, high-impact partner-facing assets.
• Manage and maintain the Partner Portal (Canto), overseeing toolkit uploads, content readiness, and version control.
• Track adoption, usage, and performance of partner marketing materials; gather feedback to drive improvements in usability and relevance.
• Coordinate campaign calendars, QBR scorecard templates, and MDF incentive programs in close partnership with Sales and Marketing teams.
• Contribute to the development of partner messaging and content strategy to ensure alignment with broader channel marketing goals.
• Support documentation and rollout of program playbooks, campaign templates, and governance processes.
• Ensure partner-facing tools and content are accurate, timely, and aligned with global brand and quality standards.
• Coordinate internal and field communications to ensure visibility and alignment across channel initiatives.
• Serve as a key point of contact for global channel marketing execution and partner support.
• Provide insights and recommendations to improve campaign delivery, communication cadence, and asset effectiveness.
• Monitor rollout progress, stakeholder feedback, and portal updates to identify opportunities for future enhancements.

Job Description

We have an exciting opportunity for a Channel Marketing lead to join the Marketing team reporting to the Channel Marketing Manager. As the Channel Marketing Lead you will Drives the execution of key channel marketing initiatives and serves as a link between sales and marketing to ensure partner needs are met. This role leads workstreams, supports cross-functional coordination, and contributes strategic input to improve partner engagement and program effectiveness.

This role is based from either our headquarters within Slough or site within Manchester working Monday to Friday normal office hours. (hybrid working)

John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.

Duties & Responsibilities (not limited to)

• Lead the execution of partner onboarding, enablement, and co-marketing initiatives across global regions and partner tiers.
• Collaborate with Channel Partner Sales Managers to define marketing content needs, including localisation and translation requirements.
• Work cross-functionally with Brand, Digital, and Product Marketing teams to deliver timely, high-impact partner-facing assets.
• Manage and maintain the Partner Portal (Canto), overseeing toolkit uploads, content readiness, and version control.
• Track adoption, usage, and performance of partner marketing materials; gather feedback to drive improvements in usability and relevance.
• Coordinate campaign calendars, QBR scorecard templates, and MDF incentive programs in close partnership with Sales and Marketing teams.
• Contribute to the development of partner messaging and content strategy to ensure alignment with broader channel marketing goals.
• Support documentation and rollout of program playbooks, campaign templates, and governance processes.
• Ensure partner-facing tools and content are accurate, timely, and aligned with global brand and quality standards.
• Coordinate internal and field communications to ensure visibility and alignment across channel initiatives.
• Serve as a key point of contact for global channel marketing execution and partner support.
• Provide insights and recommendations to improve campaign delivery, communication cadence, and asset effectiveness.
• Monitor rollout progress, stakeholder feedback, and portal updates to identify opportunities for future enhancements.

Qualifications

• Experience within a similar role, ideally from an engineering or manufacturing background
• Strong communications skills
• Great time management
• Excellent stakeholder management

Additional Information

With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity.

Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers - Smiths Group plc)