Channel Marketing Expert

Ledger; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading digital asset platform in London is seeking a Channel Marketing Expert to develop and execute marketing strategies across various channels. You will enhance the brand image and lead collaborative campaigns while leveraging your experience in international brand marketing and your passion for the crypto ecosystem. This role offers flexibility with a hybrid work policy and various employee benefits.

Benefits

Equity options

Hybrid work policy

Comprehensive health insurance

Personal development coaching

28 days vacation

High performance office equipment

Transport reimbursement

Employee discounts

Qualifications

• Previous experience in brand marketing with retailers in an international environment.
• Strong influence and collaboration skills.
• Excellent organizational ability.
• Strong appetite for the crypto / Web3 ecosystem.

Responsibilities

• Develop and execute the global channel marketing strategy.
• Enhance Ledger's brand image across all channels.
• Foster relationships with internal teams and external partners.
• Lead planning and execution of global campaigns.
• Analyze performance and optimize strategies.

Skills

Online and offline brand marketing

Influencing and collaboration

Business acumen

Organizational ability

Crypto / Web3 ecosystem knowledge

Job description

We're making the world of digital assets accessible and secure for everyone.
Join the mission.

Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.

At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do here.

As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.

Your mission

• Strategic Leadership: Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).

• Brand Guardianship: Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice.

• Cross-Functional Collaboration: Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.

• External Partnerships: Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.

• Campaign Orchestration: Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar.

• Web3 & NFT Innovation: Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.

• Performance & Optimization: Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.

• Market Intelligence: Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.

• Budget Ownership: Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.

• Operational Excellence with Future Growth: Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.

What we’re looking for:

• Previous experience in online and offline brand marketing with retailers within an international environment

• Strong influence and collaboration skills, combined with a disruptive mindset

• Strong business acumen and a data-driven approach

• Excellent organizational ability

• Strong appetite for the crypto / Web3 ecosystem

What’s in it for you?

• Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow

• Flexibility: A hybrid work policy

• Social: Frequent social events, snacks and drinks in our Holborn office

• Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage

• Well-being: Personal development, coaching & fitness with our dedicated partners

• Vacation: 28 days of paid leave per year, in addition to national holidays

• High tech: Access to high performance office equipment and gadgets, including Apple products

• Transport: Ledger reimburses part of your preferred means of transportation

• Discounts: Employee discount on all our products

We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.