Channel & Field Marketing Specialist

barracuda-networks-inc; Reading; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Equity options

Hybrid work model

Job summary

Barracuda Networks is seeking a Channel & Field Marketing Specialist to plan, coordinate and deliver UK&I marketing activities with partners, distributors, Sales and Marketing teams.

This role offers exposure to partner marketing initiatives, MDF programs and day-to-day marketing operations, helping ensure campaigns are delivered efficiently and effectively in a cybersecurity environment.

Qualifications

• Experience in marketing, events or a related commercial role.
• Experience in B2B technology, cybersecurity or channel marketing.
• Strong organizational and project management skills with attention to detail.

Responsibilities

• Support the planning, coordination and execution of UK&I marketing activities and campaigns.
• Work closely with the UK&I Marketing Manager to deliver high‑standard programs.
• Support the distribution and management of marketing assets, content and campaign materials.
• Support partner and distributor marketing activities and campaigns.
• Manage event logistics, registrations and attendee communications.
• Develop knowledge of Barracuda solutions, campaigns and sales plays.
• Maintain marketing records, trackers and program documentation.

Skills

Marketing experience

Event management

B2B technology

Cybersecurity knowledge

Channel marketing

Project management

Stakeholder management

Job description

Job ID: 27-0471

Job Description

Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.

Envision yourself at Barracuda

The Channel & Field Marketing Specialist will support the planning, coordination and delivery of marketing activities across the UK&I business, working closely with partners, distributors, Sales and Marketing teams.

As a through-channel business, the role will play a key part in supporting partner marketing initiatives, events, MDF programs and day-to-day marketing operations, helping ensure activities are delivered efficiently and effectively.

This role offers an excellent opportunity to develop experience across channel marketing, partner engagement, event management and campaign delivery, while building knowledge of the cybersecurity market and Barracuda's solutions, programs and sales plays.

What you’ll be working on

Marketing Operations & Program Delivery

• Support the planning, coordination and execution of UK&I marketing activities and campaigns.
• Work closely with the UK&I Marketing Manager and wider Barracuda team to deliver marketing programs to a high standard.
• Support the distribution and management of marketing assets, content and campaign materials.

Partner Marketing & MDF Support

• Support the delivery of partner and distributor marketing activities and campaigns.
• Act as a day-to-day point of contact for partner marketing enquiries, escalating where appropriate.
• Support partner onboarding by introducing MDF programs, processes and available marketing resources.
• Build strong working relationships with partners and internal stakeholders.
• Support MDF program administration, including approvals, proof of execution (POE) validation and reporting.

Events

• Support the planning, coordination and delivery of the UK&I events program.
• Manage event logistics including registrations, attendee communications, merchandise, venue requirements and event materials.
• Maintain event plans, trackers and documentation.
• Support lead management and post-event follow-up processes.
• Work with internal stakeholders, partners and suppliers to ensure successful event execution.

Campaign & Product Knowledge

• Develop knowledge of Barracuda solutions, sales plays, campaigns and marketing programs to support partner marketing activities.
• Stay informed on market trends, customer challenges and available marketing resources.

Reporting & Administration

• Support budget tracking and marketing administration across UK&I programs.
• Maintain accurate marketing records, trackers and program documentation.
• Assist with campaign, event, MDF and partner performance reporting, including the collection of partner activity updates and ROI data

What you bring to the role

• Experience in marketing, events or a related commercial role.
• Experience in B2B technology, cybersecurity or channel marketing.
• Strong organizational and project management skills with excellent attention to detail.
• Ability to manage multiple projects and priorities simultaneously.
• Confident communicator with strong relationship-building skills.
• Proactive attitude with a willingness to learn and take ownership

Success will be measured through the ability to:

• Deliver high-quality support across marketing programs, partner activities and events.
• Build strong working relationships with partners and internal stakeholders.
• Increase partner engagement with marketing campaigns, programs and available resources.
• Maintain accurate marketing data, reporting and program administration.
• Develop strong knowledge of Barracuda solutions, campaigns and sales plays.

What you’ll get from us

A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.

# L1 - Hybrid