Challenge Events Manager

Charity People; London; On-site; GBP 41,000; Full time

Job summary

Charity People is seeking a passionate Challenge Events Manager to join The Passage, a leading charity addressing homelessness. This role offers a unique opportunity to shape event strategies, engage supporters, and drive funding through innovative events. The position involves managing diverse fundraising activities and enhancing participant experiences.

Benefits

34 days holiday (incl Bank Holidays)

Subsidised gym membership

Employee assistance programme

Dedicated Equality Diversity and Inclusion Working Group

Enhanced maternity and paternity policies

Qualifications

• Experience in delivering challenge events and supporter engagement.
• Ability to manage budgets and achieve income targets.
• Knowledge of fundraising strategies and market trends.

Responsibilities

• Lead the development of Challenge Events strategy to grow income.
• Oversee third-party relationships and ensure event safety.
• Collaborate on marketing campaigns to enhance corporate participation.

Skills

Participant recruitment

Supporter stewardship

Event planning

Data analysis

Budget management

Tools

Salesforce

Job description

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Charity People is delighted to have partnered with The Passage to find a brilliant new Challenge Events Manager to join their ambitious, successful and creative team.

The Passage are an incredible London charity providing people experiencing homelessness with the support to transform their lives. Their vision is of a society where street homelessness no longer exists, and everyone has a place to call home. Their vision is of a society where street homelessness no longer exists, and everyone has a place to call home.

In 2023-24, they supported over 2000 people experiencing or at risk of homelessness and prevented nearly 900 people from becoming homeless through a variety of services.

This permanent role is based in Westminster, London and comes with a salary of £40,148 (inclusive of London weighting). They have an excellent benefits package including: 34 days holiday (incl Bank Holidays); subsidised gym membership; employee assistance programme; dedicated Equality Diversity and Inclusion Working Group; and enhanced maternity, paternity and shared parental and adoption policy.

About the Role

We’re looking for a passionate and experienced Challenge Events Manager to lead and grow our challenge events programme at The Passage. This new role offers a unique opportunity to shape a new events strategy, inspire supporters, and drive sustainable income. You’ll manage third-party and bespoke events, build supporter journeys, and create engaging content to foster community and loyalty. Working closely with the wider team, you’ll bring fresh ideas, test new concepts, and deliver high-quality events that raise both funds and our profile.

Role and Responsibilities:

The successful candidate will be joining at an incredibly exciting time at The Passage, with challenge events having grown in profile and prominence over the past 12-18 months – with an incredible 50 people signed up for the Hackney Half this year, it is the start of something exciting for the fundraising team.

The postholder will:

• Lead the delivery and development of The Passage’s Challenge Events strategy, expanding the portfolio and growing net income.
• Research, test, and implement new events to diversify fundraising opportunities and attract new supporters.
• Provide tailored stewardship to individuals and groups, enhancing supporter journeys and retention.
• Collaborate with internal teams to drive corporate participation, deliver compelling marketing campaigns, and support volunteer-led fundraising.
• Oversee third-party relationships, ensure value for money, and manage event safety through robust risk assessments
• Produce and manage the Challenge Events income and expenditure annual plan and budget.

About You:

You will bring passion, ambition and energy about the work of The Passage combined with the essential skills to build and deliver a brilliant calendar of challenge events. This will include:

• Proven track record and knowledge in delivering third-party and bespoke challenge events, including participant recruitment and supporter stewardship.
• Experience in recruiting engaged and passionate fundraisers/participants and building long-term relationships through excellent supporter engagement.
• Skilled in planning and executing mass participation and third-party events, often in collaboration with external agencies.
• Strong ability to use data, insight, and market trends to inform strategy and identify growth opportunities.
• Demonstrated success in setting budgets, achieving income targets, and driving portfolio growth.
• Familiarity with CRM systems like Salesforce and experience working within the charity sector.

Charity People actively promotes equality, diversity and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.