Category & Shopper Marketing Manager EA

Church & Dwight Co., Inc.; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading household and personal care product company is seeking a Category & Shopper Marketing Manager to enhance category development and shopper insights. The ideal candidate will have over 7 years of experience in a similar role, proficiency in data analysis tools, and be prepared to drive growth across various markets. This position offers a competitive salary alongside various benefits, including a car allowance and performance bonuses, all while supporting a collaborative workplace environment.

Benefits

Car allowance

24 days annual leave

Pension matched up to 9% contributions

Discretionary annual bonus

Health cash plan membership

Qualifications

• Minimum 7 years' experience in Category Management.
• Experience in a multi-country distributor environment.
• Strong skills in data interpretation and analysis.

Responsibilities

• Develop category/shopper data insights for strategic planning.
• Collaborate with sales and marketing teams to align strategies.
• Conduct analysis using retail and distributor data.

Skills

Analytical skills

Category Management

Data analysis

Microsoft Excel

Communication

Education

Degree-level education

Tools

Nielsen

Kantar

GFK

Job description

Category & Shopper Marketing Manager EA page is loaded

Category & Shopper Marketing Manager EA

Apply locations London, United Kingdom time type Full time posted on Posted 30+ Days Ago job requisition id R2025-13750

A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Are you passionate about category development and shopper insights? Do you have a strong analytical skill set and a talent for creating effective channel marketing strategies? We're looking for a Category & Shopper Marketing Manager on a permanent basis to join our team and drive growth across our Global Markets Group EA customer base. This role is based at our London Euston office with hybrid working.

In this role, you will report directly to the Regional Director and take charge of all aspects of Category Development, including Promotional Review, Analysis, and Shopper Insights within our GMG EA customer base. You will also oversee the development and coordination of distributor, channel, and retailer plans across brands and retailers, ensuring strategic alignment and execution.

Key Responsibilities:

• Identify and develop category/shopper data insights and drivers for strategic planning.
• Collaborate with sales and marketing teams to align distributor plans with brand, category, and retailer strategies.
• Manage Nielsen/GFK/IQVIA databases to meet CHD requirements.
• Conduct continuous and ad hoc analysis using retail and Distributor IMS data.
• Build customer presentations for brand launches and range reviews.
• Evaluate promotional activities to assess ROI and effectiveness and share insights with commercial teams.
• Ensure Nielsen, GFK, IQVIA, and Kantar databases are current.
• Attend sales and marketing meetings and lead Customer Marketing discussions at top customer meetings.
• Advocate for Category Management principles within CHD and enhance the Customer Marketing department's profile.
• Foster cross-functional collaboration with CHD departments and establish strong relationships with Sales & Marketing teams.
• Develop and nurture relationships within the customer base, data & insight partners, and retailer media partners.
• Share promotional learnings to shape future plans.

The ideal candidate will have at least 7 years of experience in Category Management, including 3 years in a multi-country distributor RTM environment. You will be highly numerate and analytical, with proficiency in Nielsen/IRI and Kantar data, and skilled in Microsoft Excel and PowerPoint. As a strong communicator with excellent interpersonal skills, you will be confident, assertive, and driven to grow within the company. You must be a collaborative team player, ready to support and thrive in team environments. The successful candidate will ideally be educated to degree-level.

Working hours are 37 per week: Monday – Thursday 9-5pm and Friday 9-4:30pm.

In return we offer a competitive package including a car allowance, 24 days annual leave, a pension matched up to 9% contributions, discretionary annual bonus and membership of a health cash plan.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/

When applying for a role and sending your cv, you understand that the Company will hold your personal data in relation to your prospective employment and will process that data for legitimate business reasons within the requirements of UK data protection laws currently in effect and as they become applicable, including the Data Protection Act 1998, the General Data Protection Regulation (Regulation (EU) 2016/679)) and any successor legislation. Candidate Privacy Notice .

About Us

Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS. Founded in 1846, we have operations globally and are listed in the S&P 500.