Category Manager (FMCG | Customer Strategy & Insights)

Inspired Pet Nutrition Ltd; Crick, Thirsk; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a dynamic Category Manager to drive strategic growth in the pet food sector. This pivotal role involves collaborating with retail partners, analyzing market data, and translating brand strategies into actionable plans. You'll lead category reviews and contribute to new product development while championing insights that shape market positioning. Join a team that values your expertise and offers a vibrant work culture with hybrid working options and attractive benefits, including free parking and discounted products. If you're passionate about FMCG and data-driven strategies, this opportunity is perfect for you.

Benefits

Pension contributions

25 days holidays

Free parking

Free electric car charging

Bring your dog to work

Discounted products

Free hot drinks

Qualifications

• Graduate calibre in Business, Marketing, or a related discipline.
• Experience in a fast-moving consumer goods (FMCG) environment.
• Strong communicator with the ability to build trusted relationships.

Responsibilities

• Lead category reviews to provide data-driven recommendations.
• Develop retailer-specific category visions and engagement plans.
• Analyze market and customer data to deliver actionable insights.

Skills

Data Analysis

Category Management

Market Research

Strategic Planning

Communication

Education

Graduate in Business

Graduate in Marketing

Tools

Nielsen

IRI

Kantar

Dunnhumby

Retailer EPOS Systems

Job description

Category Manager (FMCG | Customer Strategy & Insights)

Join to apply for the Category Manager (FMCG | Customer Strategy & Insights) role at Inspired Pet Nutrition

Category Manager (FMCG | Customer Strategy & Insights)

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Join to apply for the Category Manager (FMCG | Customer Strategy & Insights) role at Inspired Pet Nutrition

The Opportunity:

We are excited to be recruiting for a Category Manager to join our team based in Crick, Northamptonshire or Thirsk, North Yorkshire.

The Opportunity:

We are excited to be recruiting for a Category Manager to join our team based in Crick, Northamptonshire or Thirsk, North Yorkshire.

The Role:

This is a fantastic opportunity to play a pivotal role in developing and delivering insight-led, strategic category plans across the pet food sector. As Category Manager, you’ll act as a trusted advisor to our retail partners, leading category reviews, turning data into actionable insights, and driving growth for both the retailer and IPN. You’ll champion the category internally and externally, shaping the future of our market position and supporting the successful execution of brand and innovation plans.

Responsibilities:

• Lead category reviews to provide data-driven recommendations and growth strategies for customers.
• Develop and deploy retailer-specific category visions and 18–24 month engagement plans.
• Translate brand strategies into compelling execution plans that align with key category growth drivers.
• Work collaboratively across commercial and marketing teams, coaching and influencing with external best practices and the voice of the customer.
• Analyse and interpret market and customer data (e.g., Nielsen, IRI, EPOS) to deliver clear, actionable insights.
• Contribute to NPD (New Product Development) processes by identifying category opportunities and building shopper-led selling stories.
• Be the strategic lead for an assigned channel or brand area, providing thought leadership and long-term vision.
  
  

Knowledge, Skills and Experience:

• Graduate calibre in Business, Marketing, or a related discipline.
• Experience in a fast-moving consumer goods (FMCG) environment.
• Expert user of data tools such as Nielsen, IRI, Kantar, Dunnhumby, or retailer EPOS systems.
• Proven ability to turn complex data into persuasive stories and strategic recommendations.
• Strong communicator with the ability to build trusted relationships both internally and externally.
• Analytical and commercially savvy with deep understanding of FMCG retail environments.
• Solid grasp of category management principles, shopper behaviour, and in-store/online execution.
  
  

The Offer:

• Location: Crick, Northamptonshire or Thirsk, North Yorkshire.
• Salary: Competitive
• Hours: 37.5 hours per week – Monday to Friday (Hybrid working)
• Pension: Employee contributions 3% / Employer contribution 8%
• Holidays: 25 days + Bank Holidays
• Other Benefits: Free parking, tasty treats, free electric car charging, bring your dog to work, discounted products & free hot drinks.
  
  

#INDLP

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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