Category Manager

BrewDog; Scotland; On-site; GBP 40,000 - 60,000; Full time

Job summary

BrewDog is seeking a Category Development Manager to own multiple product categories and drive growth initiatives. The successful candidate will manage key off-trade beer accounts, collaborate cross-functionally, and utilize data insights to inform strategic decisions, playing a crucial role in aligning with the company's goals.

Benefits

Company shares

Bonus scheme

Pension enhancements up to 10%

4-week sabbatical every 5 years

Staff discount

Extra holiday day each year

Additional pay for each beer exam passed

Qualifications

• Significant experience in Category & Insights functions.
• Proven record of revenue growth and customer planning.
• Deep understanding of the UK FMCG market.

Responsibilities

• Develop category strategies for financial growth.
• Analyze complex data outputs for performance results.
• Facilitate sales objectives and present information clearly.

Skills

Strategic thinking

Data analysis

Presentation skills

Market data proficiency

Multi-dimensional thinking

Tools

Circana

Iri

Nielsen

Microsoft Office

DunnHumby

Quantium

Job description

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COMPANY SHARES | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team is vital in this mission. Every person in our team can shape our future for the better, whether for our people, planet, or our incredible beer. Because we expect great things from you, we give great things back. We are also a Best Places to Work employer.

HOP STOCK | We believe in sharing our success with our crew through a unique Hop Stock benefit for our salaried team. You share in our success, and if we grow strongly, we win together.

BONUS SCHEME | Via BrewDog's bonus scheme, our crew members are rewarded when we succeed as a business. We wouldn’t be able to do it without you, so we share the success together.

About Us

COMPANY SHARES | BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | ADDITIONAL PAY FOR EACH BEER EXAM PASSED

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team is vital in this mission. Every person in our team can shape our future for the better, whether for our people, planet, or our incredible beer. Because we expect great things from you, we give great things back. We are also a Best Places to Work employer.

HOP STOCK | We believe in sharing our success with our crew through a unique Hop Stock benefit for our salaried team. You share in our success, and if we grow strongly, we win together.

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary, showing we’re taking your future seriously. Since the statutory amount all businesses pay is 3%, our decision to pay above that demonstrates our commitment.

4-WEEK SABBATICAL | After every 5 years, you will receive an additional 4 weeks off to spend as you wish.

STAFF DISCOUNT | 25% off in bars, 30% off online, and 50% off BrewDog Merch to fill your fridge and wardrobe* (*don’t put your hoodie in the fridge).

ADDITIONAL HOLIDAY DAYS | For each full year completed up to your 5th year, we add one extra day of leave above your initial entitlement. This means an extra full week off at 5 years and every year thereafter.

BEER TRAINING | We support your love for beer through internationally-recognized Cicerone qualifications, and we pay you more for each level you pass.

AND A LOT MORE | Includes enhanced sick pay, healthcare, life assurance, retail discounts, employee assistance programs, family-friendly policies, pawternity leave, DE+I initiatives, crew forums, and an allowance to quality check beers monthly.

About The Role

The Category Development Manager owns multiple product categories across key customers, driving strategic growth initiatives at a corporate level and developing specific strategies aligned with organizational goals. The role involves managing key off-trade beer accounts and supporting broader category functions with on-trade and distilling activities. It requires cross-functional collaboration across sales, on-trade, distilling, and the wider category team.

KEY RESULT AREAS / DUTIES:

• Develop category strategies for each account to achieve financial growth.
• Analyze complex data outputs into actionable performance results.
• Facilitate sales objectives with customers.
• Present complex information clearly and effectively.

KEY RELATIONSHIPS - INTERNAL AND EXTERNAL:

Internal: Sales Director, Sales Channel Heads, Marketing, Finance, Supply Chain, Distilling, Trade Marketing.

External: Customer Sales teams, Space Planning, Media & Marketing Partners, Data Contract Partners.

HEALTH & SAFETY:

• Ensure adherence to health, safety, and fire regulations.
• Follow safe working practices and complete required training.
• Take reasonable care for your own and others’ health and safety.

GENERAL:

• Adhere to BrewDog policies and workplace code.
• Participate in reviews and cooperate across departments.
• Attend training and seek personal development opportunities.
• Perform duties within the scope of the role to support business operations.
• Apply BrewDog’s values and protect the company’s reputation.

About You

EXPERIENCE: Significant experience in Category & Insights functions, with a proven record of revenue growth and customer planning.

KNOWLEDGE: Deep understanding of UK FMCG market, supply chain, and UK alcohol duty and taxation.

SKILLS: Proficiency with market data platforms (Circana, Iri, Nielsen), data systems (DunnHumby, Quantium), and Microsoft Office. Knowledge of space planning software.

PERSONAL ATTRIBUTES: Strategic thinker, able to simplify complex ideas, objective, and capable of multi-dimensional thinking.