Category Manager

good hair day; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a dynamic Category Manager to drive growth through strategic product category management. This role involves using data insights to optimize product performance and pricing while collaborating with cross-functional teams to ensure alignment with marketing strategies. The ideal candidate will have a strong background in the Hair, Beauty, or Fashion sectors, with exceptional analytical skills and commercial acumen. Join a creative and courageous team dedicated to making a positive impact while fostering collaboration and innovation in the beauty industry.

Qualifications

• Minimum 2 years' experience in Hair/Beauty/Fashion marketing.
• Strong analytical and data interpretation skills.

Responsibilities

• Oversees performance and strategy of product categories.
• Analyzes sales data and market trends to optimize product mix.
• Collaborates with teams to drive category performance.

Skills

Hair/Beauty/Fashion/Luxury marketing experience

P&L and Commercial acumen

Category management expertise

Analytical skills

Communication skills

Education

Relevant degree level or equivalent

Job description

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ABOUT THIS ROLE

Reporting to the Head of Category & Trade Marketing for the UK & Ireland, the Category Manager will be responsible for driving our growth via a product category strategy. By using data and insights, the Category Manager will determine the opportunity for ghd's strategic priority categories. Therefore, determining the relevant category strategy required including the optimum level of investment, the right distribution and activations needed to reach the maximum potential. The Category Manager will work cross functionally to bring to life the strategy across all commercial and marketing teams.

RESPONSIBILITIES

1. Oversees the entire performance and strategy of a product category (e.g., Stylers, Dryers, Wet to Dry).
2. Analyzes sales data, consumer insights, and market trends to optimize product mix and pricing.
3. Responsible for identifying customer targets within the category and educating internal teams on the opportunities for targeting.
4. Collaborates with cross functional teams to secure 360 support across channels to drive category performance in line with the category A+CP budget goals.
5. Ensures category profitability, growth, and alignment with the company's broader marketing strategy.
6. Works closely with the Head of Category and Trade Marketing to upskill commercial and marketing teams ensuring that there is understanding of category customer targets for all activations, promotions and new product launches.
7. Ability to challenge and hold all teams accountable for the performance to meet our overarching business objectives and the defined category roadmap.
8. Works with commercial and customer teams to make ranging and differentiation plans, thanks to data analysis to reinforce the strategic recommendations.
9. Works closely with the demand planner to forecast long-term strategies for product demand and size the prize.
10. Keeping abreast of consumer trends in the market via data sources and understanding of competitor landscape.

SKILLS & KEY ATTRIBUTES

1. Relevant degree level or equivalent
2. Minimum 2 years' experience in Hair/Beauty/Fashion/Luxury marketing or Knowledge of Fashion and premium brand behaviour.
3. Exceptional P&L and Commercial acumen.
4. Deep understanding of category management and market dynamics.
5. Strong analytical and data interpretation skills to drive category performance.
6. Expertise in category management, pricing & promotional strategies, and retail optimization.
7. Excellent communication and collaboration skills to work across multiple teams and external facing customers.

VALUES We at ghd are proudly committed to our five core Company Values and aim to attract and retain employees who truly live and breathe these in everyday life at ghd.

1. Collaborative - We work together to create the extraordinary.
2. Creative - We foster creativity & excellence to create value for our brands and business.
3. Courageous - We are agile, entrepreneurial & we own our future.
4. Connected - We stay connected and ensure we are always consumer first.
5. Committed - We are responsible for our impact on others & the planet.