Category Insights Manager: Data-Driven Growth & Sell-In

Denholm Associates; Glasgow; On-site; GBP 55,000 - 75,000; Full time

Job summary

Denholm Associates is seeking a commercially minded Category Manager for a well-established spirits business. You will shape category thinking, engage customers, and drive growth across leading brands.

Partner with Sales and Marketing to own category insights, build persuasive sell-in decks, and translate market data into actionable recommendations. Flexible between full-time and part-time arrangements, with strong analytical and storytelling skills essential.

Qualifications

• Experience in Category Management, Category Development or Category Insights within FMCG.
• Ability to translate data into compelling customer stories and actionable recommendations.
• Strong PowerPoint and Excel skills with a data-driven mindset.

Responsibilities

• Create engaging category presentations and customer-facing sell-in decks that bring opportunities to life.
• Analyse market, shopper and customer data to identify trends, risks and growth opportunities.
• Build compelling category stories that support commercial conversations and customer partnerships.
• Utilise data sources including Nielsen, Circana, CGA, Assosia, IWSR or similar.
• Develop reporting tools and dashboards to track category and brand performance.
• Support customer reviews, range recommendations and category planning activity.
• Act as the category expert within the business, helping commercial teams leverage insights to drive growth.
• Translate complex data into clear, actionable recommendations for internal and external stakeholders.

Skills

Category Management

FMCG

Data storytelling

PowerPoint

Excel

Stakeholder engagement

Tools

Nielsen

Circana

CGA

Assosia

IWSR

Job description

Denholm Associates is seeking a commercially minded Category Manager for a well-established spirits business. You will shape category thinking, engage customers, and drive growth across leading brands.

Partner with Sales and Marketing to own category insights, build persuasive sell-in decks, and translate market data into actionable recommendations. Flexible between full-time and part-time arrangements, with strong analytical and storytelling skills essential.