Category Insight Analyst - FMCG Drinks

Allexo search; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the drinks industry is seeking a Category Insight Analyst to shape category growth and drive insights. The role involves leading category reporting, analyzing market trends, and collaborating with sales and marketing teams. Competitive salary and benefits await the right candidate.

Benefits

Performance-based bonus

Pension scheme

Healthcare benefits

Excellent career development opportunities

Qualifications

• Experience in Category Management, Shopper Insights, or similar.
• Proficient in MS Excel and PowerPoint.
• Familiar with key market data sources (CGA, Circana, Nielsen, Kantar).

Responsibilities

• Lead key category reports for on and off-trade channels.
• Monitor market trends to inform decision-making.
• Support sales/marketing teams with key insights.

Skills

Analytical skills

Communication

Stakeholder management

Data translation

Education

Experience in Category Management

Proficiency in MS Excel

Familiarity with market data sources

Tools

MS Excel

PowerPoint

Job description

Ref

1598_1750320695

An exciting opportunity has arisen for a Category Insight Analyst to join a dynamic and rapidly growing drinks company. This newly created role offers the chance to shape category growth and drive actionable insights across the business.

Key Responsibilities:

• Lead and own the delivery of key category reports and processes for both on and off-trade channels
• Identify and manage third-party insight partners to maximise ROI
• Monitor market trends, customer performance, and competitor activity to inform decision-making
• Support sales and marketing teams with key insights to drive growth
• Conduct quantitative and qualitative projects to identify brand, shopper, and consumer insights
• Contribute to category strategy development and identify long-term commercial opportunities

The Ideal Candidate:

We're seeking a driven professional with a passion for category development and insight. You should have:

• Experience in Category Management, Shopper Insights, or a related function. This could be with another FMCG business or working for an Insight Agency.
• Strong analytical skills with proficiency in MS Excel and PowerPoint
• Familiarity with key market data sources (e.g., CGA, Circana, Nielsen, Kantar)
• Excellent communication and presentation skills
• A creative mindset with the ability to translate data into actionable insights
• Strong stakeholder management skills and the ability to work cross-functionally

Location:

London - Hybrid working

Package:

£Dependant on Experience + Bonus + Benefits

Competitive salary with performance-based bonus, pension scheme, healthcare benefits, and excellent career development opportunities within a leading company in the alcohol industry.