Category Development & Trade Marketing Manager - Away from Home

The Kraft Heinz Company; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading food and beverage company in London is seeking a Category Development & Trade Marketing Manager to engage with national wholesalers. This role requires 5+ years in relevant fields and strong analytical skills. Responsibilities include leading category insights and managing external customer engagements. Competitive salary and benefits including flexible hybrid working are offered.

Benefits

Competitive salary and bonus

Training and coaching

Private medical and digital GP

Parental leave and nursery schemes

Product discounts

Volunteering days

Qualifications

• Experience in developing category strategies for food & beverage dynamics.
• Deep understanding of wholesale customer engagement.

Responsibilities

• Lead category insights for key customers.
• Coordinate brand plans and RTM trade marketing.
• Create tools for sales execution.
• Execute JBP-invested branded activations.
• Manage category data and insights.

Skills

Leadership and stakeholder management

Strong analytical skills

Customer-centric approach

Data-driven decision making

Education

5+ years in Sales/Category Development/Trade Marketing

3+ years in team/agency leadership

Tools

MS Office (Excel, PowerPoint, Outlook)

Data analytics tools (e.g., Circana)

Job description

Category Development & Trade Marketing Manager - Away from Home, London

Client: The Kraft Heinz Company

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 0939f6ff16c4

Job Views: 5

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

We have an excellent opportunity for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will focus on generating opportunities with National Wholesalers and Cash & Carry within our Route-to-Market channel.

The role involves responsibilities in Category Development, such as providing range, display, and RGM strategies externally, and Trade Marketing, including brand activations and B2B initiatives targeting independent operators. It requires a customer-centric mindset, strong analytical skills, and stakeholder influence through data insights. Significant external engagement with wholesale customers is expected, alongside internal strategy creation and stakeholder management.

What you’ll do:

• Lead category insights for key customers like Bidfood, Booker, and Brakes, with secondary focus on regional wholesale buying groups.
• Coordinate between core brand plans and RTM trade marketing plans.
• Create materials and tools for sales execution in trade.
• Lead execution of JBP-invested branded activations in RTM.
• Manage category data, insights, and RGM evaluations.

What you’ll need:

Education & Experience

• 5+ years in Sales, Category Development, or Trade Marketing.
• 3+ years in team/agency leadership.
• Deep knowledge of food & beverage dynamics in AFH channel.

Technical Skills

• Proficiency in MS Office (Excel, PowerPoint, Outlook).
• Strong data analytics skills; familiar with tools like Circana.
• Understanding operator behavior and translating marketing plans into trade plans.

Professional Attributes

• Strong commercial acumen and analytical skills.
• Leadership and stakeholder management capabilities.
• Focus on execution excellence.
• Data-driven decision-making skills.
• Customer-centric approach to building relationships.

What we offer you:

• Ambitious employer with growth opportunities.
• Industry-recognized career development.
• Competitive salary and bonus.
• Training and coaching.
• Flexible, hybrid working, including options to work abroad.
• Inclusive environment with leadership support.
• Private medical and digital GP.
• Parental leave and nursery schemes.
• Product discounts, volunteering days, and additional benefits.