Category and Shopper Executive

JACOBS DOUWE EGBERTS; Maidenhead; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading coffee company seeks a Category & Shopper Marketing Executive to drive activation strategies and manage budgets across key accounts. The role involves deep collaboration with internal teams and external partners, leveraging data to enhance customer engagement in both retail and online spaces. Candidates should have significant FMCG marketing experience, strong analytical skills, and the ability to influence stakeholders.

Qualifications

• At least 5 years’ experience in FMCG marketing or shopper marketing roles.
• Strong knowledge of the UK market and omni-channel retailing.
• Cross-functional project management experience is crucial.

Responsibilities

• Support development and execution of activation plans.
• Deliver regular reports and update scorecards.
• Manage activation budgets for assigned accounts.

Skills

Data Analysis

Budget Management

Brand Marketing

Networking

Project Management

Education

Degree or equivalent qualification

Tools

Excel

PowerPoint

Job description

Here at JACOBS DOUWE EGBERTS (JDE), we are inspired by our belief that it is amazing what can happen over a cup of coffee. We are a company of coffee enthusiasts passionate about delivering great quality coffee, driven by our ambition to become the world’s number 1 coffee company.

In 2015, when D.E Master Blenders and Mondelēz International combined their respective coffee businesses, JDE was born. As the world’s leading pure play coffee company, we have built a brand portfolio including household names such as Tassimo, Kenco, L’Or, and Douwe Egberts.

Dedicated to creating and building brands our consumers love, we believe everyone deserves the coffee they love. Thanks to the passion and commitment of our 15,000 global associates, our brands are enjoyed in over 120 countries worldwide.

JDE UK is the number 2 branded coffee supplier to the UK retail trade, with approximately 30% market share of this growing £1bn+ RSV category. JDE drives growth in the category through premium brands like Tassimo, L’OR, and Kenco.

Job Description

As the Category & Shopper Marketing Executive, you will be part of the Category Development and Shopper Marketing team within the wider Sales function. Reporting to the Shopper Marketing Lead, you will work cross-functionally to deliver excellent Shopper Marketing executions and Category analysis.

This role involves working with various data sources to analyze category data, generate reports, and support the Category Team in executing core range and distribution plans.

You will execute shopper activity plans across smaller customers, bringing brands and events to life for shoppers, focusing on performance evaluation and cross-functional communication. Additionally, you will coordinate cardboard display solutions with third-party teams.

The role requires collaboration with demand functions to align internal ambitions with customer requirements in activation and distribution planning.

Responsibilities:

• Support development and execution of activation plans
• Represent customer needs internally and incorporate them into proposals
• Manage activation budgets for assigned accounts
• Support internal deployment meetings and develop sales materials
• Collaborate with agencies for bespoke customer solutions
• Work cross-functionally with Sales, Marketing, Category, Finance, Corporate Affairs, and Supply Chain
• Implement activity plans to engage shoppers both in-store and online
• Evaluate executions and provide learnings
• Manage third-party cardboard delivery for channels

Data & Reporting:

• Deliver regular reports and update scorecards
• Manage Perfect Store reporting and scorecard updates
• Harmonize data and reporting processes
• Provide ad-hoc analysis and store planogram development

Strategy & Planning Support:

• Assist in developing category fundamentals like Category Vision and Perfect Store
• Create templates for internal planning processes

Online Execution:

• Manage online content for NPD launches and campaigns
• Coordinate with marketing and agencies for Amazon and other e-commerce platforms

Qualifications

• Degree or equivalent qualification
• At least 5 years’ experience in FMCG marketing, shopper marketing, or customer activation roles
• Knowledge of FMCG, UK market, and omni-channel retailing
• Experience working with top UK grocery retailers
• Ability to analyze data and drive actions
• Financial skills including P&L management and budgeting
• Strong networking and influencing skills, capable of engaging senior stakeholders
• Cross-functional project management experience
• Proficiency in Excel and PowerPoint
• Willingness to travel across the UK for customer meetings
• Experience in retail, out-of-home, and e-commerce is preferred