Catalogues Manager

IWG plc; London; Remote; GBP 40,000 - 60,000; Full time

Job summary

IWG plc est à la recherche d'un Catalogues Manager créatif pour soutenir l'équipe de contenu client. Le candidat idéal aura 5+ ans d'expérience en marketing et sera chargé de créer du contenu engageant pour différents segments clients. Cette position stratégique exige une collaboration avec des équipes de vente et de marketing pour produire du matériel de communication efficace qui répond aux objectifs commerciaux d'IWG.

Qualifications

• 5+ ans d'expérience en marketing ou publication.
• Expérience dans des organisations orientées vers la vente.
• Compétences exceptionnelles en rédaction et communication.

Responsibilities

• Collaborer avec les équipes de vente pour créer des présentations adaptées.
• Gérer la création de contenus engageants qui reflètent la vision d'IWG.
• Coordonner avec les agences pour des livrables de haute qualité.

Skills

Communication

Gestion de projet

Engagement client

Création de contenu

Tools

Outils de marketing digital

Systèmes de gestion de contenu

Job description

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Please note that the location shown is for advertising purposes only. The role is flexible and can be based anywhere within the UK, other EU countries, or remotely.

Role Overview

IWG is seeking a creative and engaging Catalogues Manager to support the Customer Content team in creating compelling content that aligns with IWGs strategic vision. This role will manage the creation and execution of key catalogues, developing a diverse range of digital and physical materials tailored to various customer segments and stages of the sales journey. The Catalogues Manager will ensure our communication materials are visually appealing, commercially effective, and incorporate engaging storytelling with best-in-class design and the latest technology.

The ideal candidate will have a strong understanding of audience engagement, keen attention to detail, and insight into what emotionally and mentally engages audiences. Reporting to the Head of Customer Content, the Catalogues Manager will collaborate with sales, marketing teams, and agencies to produce world-class customer engagement materials that drive inquiries and convert leads into sales.

Key Responsibilities

• Audience Focused:
• Collaborate with sales and other stakeholders to understand their needs, including tools and materials, and tailor presentations to different customer segments.
• Develop and execute compelling presentations aligned with IWG's marketing and business objectives.
• Coordinate with agencies to deliver high-quality outputs promptly.
• Content Development:
• Manage the creation of high-quality, compelling content that meets briefs.
• Work with the Head of Customer Content to ensure materials reflect IWG's identity and creative vision.
• Stay updated on the latest trends and innovations in presentation tools and methodologies.

Qualifications

• 5+ years of experience in marketing, publishing, or related fields, focusing on customer-facing materials.
• Proven experience managing creative projects in sales enablement or marketing.
• Experience working in a sales-driven organization.
• Excellent project management skills from brief to execution.
• Strong communication skills with the ability to connect with audiences.
• Exceptional written and verbal communication skills for crafting compelling narratives.
• A customer-centric approach with a passion for delivering outstanding customer collateral.
• Proficiency in digital marketing tools, platforms, and content management systems.

About the Company

IWG has led the flexible working movement for over 30 years, with more than 3,500 locations worldwide, including brands like Regus, Spaces, Signature, and HQ. We enable businesses of all sizes to adopt hybrid working models, empowering employees to work from anywhere.

We serve over 8 million people and their businesses with inspiring workspaces, communities, and services. As a leader in hybrid work solutions, with four times the locations of our nearest competitor, we work with over 80% of the Fortune 500, including Amazon, Netflix, EY, and Uber.

The shift to flexible working is expected to grow by 600% by 2023, with 30% of office space projected to be hybrid. We are expanding rapidly to meet this demand, aiming for 30,000 centers.

Our purpose is to help everyone have a great day at work while protecting people and the planet. We are committed to carbon-neutral workplaces and have a climate action plan to achieve Net Zero emissions by 2040.

Leading Employer Award

IWG has received the Leading Employer Award since 2022, recognizing us as a top 1% employer worldwide, reflecting our diverse workforce and commitment to our purpose, culture, and values.