Cassina UK Sales Director

Poltrona Frau Spa; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic UK Sales Director to lead sales strategies and foster relationships in the luxury furnishing sector. This pivotal role involves managing a dedicated sales team, ensuring exceptional client experiences, and driving sustainable revenue growth. You will collaborate with the executive team to align sales strategies with company goals, while also nurturing relationships within the A&D community. This is an exciting opportunity to influence the luxury market, utilizing your expertise and leadership skills to inspire a high-performing team and achieve ambitious sales targets.

Qualifications

• Min. 5 years’ experience in luxury furnishing sales.
• Bachelor’s degree in relevant fields preferred.

Responsibilities

• Lead sales strategy and team to drive revenue growth.
• Build relationships with clients and ensure top service.
• Monitor KPIs and provide sales reports to executives.

Skills

Interpersonal Skills

Communication Skills

Time Management

Problem-Solving

Leadership Skills

Sales Experience

Education

Bachelor’s degree in Interior Design

Bachelor’s degree in Architecture

Bachelor’s degree in Hospitality

Tools

MS Office Suite

CRM Tools

Job description

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Location:

London (UK)

Job Category:

Other

EU work permit required:

Yes

Job Reference:

510070633

Job Views:

1

Posted:

23.03.2025

Expiry Date:

07.05.2025

Job Description:

Responsibilities
The UK Sales Director will play a pivotal role in shaping and executing Cassina’s sales strategy with focus on business development in both the wholesale and retail sectors, leading a dedicated team of sales professionals, fostering a culture of high performance and establishing strong partnerships to drive sustainable revenue growth, whilst embracing a Retail Excellence vision to ensure best in class client experience.
The UK Sales Director will be responsible for managing the A&D network regarding Cappellini and Zanotta brands as well, nurturing existing relationship with the local community of architects and designers as well as build up potential opportunities to furtherly develop the business.
The UK Sales Director reports directly to the Global Retail Director and functionally to the Italy, France, BeLux & UK Sales Director.

Main activities

• Collaborate with the executive team to develop a comprehensive sales strategy aligned with the company's overall goals and objectives;
• Guarantee that the stores provide best in class luxury experience and outstanding level of service;
• Identify new business opportunities and potential market segments for expansion in both wholesale and retail channels;
• Build and maintain strong relationships with existing and potential wholesale and retail clients to drive customer loyalty whilst increasing revenues, in alignment with the Global Wholesale and Retail strategy;
• Lead, mentor, and inspire the sales team, fostering a culture of excellence, continuous improvement, and accountability;
• Set ambitious sales targets for the team, conduct regular performance evaluations and offer coaching and training to optimize individual and team performance;
• Utilize data-driven insights to create accurate sales forecasts, monitor progress, and make strategic adjustments as needed;
• Provide timely and comprehensive sales reports to the executive team, highlighting achievements and areas for improvement;
• Organize store events and appointments for the A&D community and clients;
• Support and participate in the planning and attending of company training activities, as well as client engagement events;
• Ensure the achievement of the target P&L of the Stores by effective management of both top-line and cost-management;
• Monitor all key performance indicators (KPIs) to gauge success and identify areas for improvement (dealers turnover and margin, stores traffic, quote generation, conversion, discounts and margins);
• Collaborate closely with marketing, product, and operations teams to ensure a seamless end-to-end customer experience and leverage cross-functional expertise to identify and capitalize on potential synergies and revenue opportunities;
• Ensure real-time reporting to Headquarter by guaranteeing the use of the company information system and other reporting/CRM tools, providing all relevant information regarding sales quotes, leads, client visits;
• Ensure all administration, reporting and financial management is of the highest order.

Experience and Education

• Bachelor’s degree in interior design, architecture or hospitality preferred;
• Min. 5 years’ experience in the role, preferably selling luxury furnishing products;
• Existing relationships within the top A&D firms in London;
• Solid experience within retail field;
• Proven sales experience;
• Excellent computer skills (MS Office Suite) and good knowledge of CRM tools.

Technical and Soft skills

• Excellent interpersonal and communication skills - both verbal and written;
• Self-motivated and self-directional;
• Interior design savvy, with a genuine interest in creating beautiful spaces;
• Ability to manage time and prioritise tasks;
• Proactive approach to problem-solving and delivering on client’s expectations;
• Good management and leadership skills;
• Ability to motivate team members;
• Ability to work independently and under pressure, whilst also being a team-player;
• Possess entrepreneurial spirit with the highest level of integrity.

Our company is an equal opportunity employer.
Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).