Campus Marketing Manager

JR United Kingdom; Liverpool; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking a dynamic Campus Marketing Manager to spearhead student-focused marketing initiatives across Europe, especially in the UK. Responsibilities include developing strategies to engage student communities, managing partnerships, and training campus ambassadors to enhance brand presence. This role offers opportunities to shape marketing strategies in a fast-paced e-commerce environment, along with a competitive salary and benefits.

Benefits

Competitive salary and benefits package

Health insurance

Pension

Performance bonuses

Diverse and inclusive work environment

Qualifications

• Previous experience in campus marketing, ideally within a consumer-facing brand.
• Strong understanding of the UK university landscape and student culture.
• Proven ability to lead ambassador programmes or manage large-scale student initiatives.

Responsibilities

• Develop and execute regional campus marketing strategies.
• Recruit, train, and manage a team of campus ambassadors.
• Plan and deliver creative campus campaigns.

Skills

Communication

Organisational Skills

Data-Driven Mindset

Job description

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JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us:https://corporate.jd.com/

We are looking for a dynamic and strategic Campus Marketing Manager to lead on student-focused marketing initiatives across Europe, with a key focus on the UK. This role will be central to growing brand visibility within student communities through tailored campaigns, partnerships, and ambassador programmes.

Key Responsibilities:

• Develop and execute regional campus marketing strategies to grow our presence among European student audiences.
• Build and expand university partnerships, with a core focus on the UK market.
• Plan and deliver creative campus campaigns that engage students and boost brand visibility.
• Recruit, train, and manage a team of campus ambassadors to drive on-the-ground promotions.
• Analyse campaign performance, gather insights, and refine strategies based on data.
• Collaborate with cross-functional teams to align campus marketing with overall brand goals.

Qualifications:

• Previous experience in campus marketing, ideally within a consumer-facing brand.
• Proven ability to lead ambassador programmes or manage large-scale student initiatives.
• Strong understanding of the UK university landscape and student culture.
• Creative thinker with excellent communication and organisational skills.
• Data-driven mindset with the ability to evaluate campaign success and make informed adjustments.

What We Offer:

• The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business.
• A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence.
• A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.