Campaigns / Senior Campaigns Executive – London

Blue Legal; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A top-tier international law firm is seeking a Senior Campaigns Executive to enhance brand recognition through targeted marketing campaigns. The role requires collaboration with partners and involves market research, content creation, and performance reporting to achieve business goals in London.

Qualifications

• Experience in legal or professional services marketing.
• Strong digital marketing skills preferred.
• Client-facing experience desirable.

Responsibilities

• Develop and implement marketing campaigns targeting clients and stakeholders.
• Manage end-to-end execution of campaigns.
• Deliver regular reports on campaign performance.

Skills

Digital marketing

Marketing campaign development

Market research

Content creation

Client engagement

Education

Degree in Business or Marketing

Job description

Home Campaigns / Senior Campaigns Executive – London

Campaigns / Senior Campaigns Executive – London

Location: London
Salary: Market Rate
Salary band: Market Rate
Contract type: Permanent
Date posted: 15/12/2023

A top-tier international law firm is seeking a Campaigns Executive to join their London office. Working closely with industry groups within the marketing and business development team, you will support in achieving profile-raising objectives through planning and implementing thought leadership campaigns targeting clients, prospects, and external stakeholders to enhance brand recognition for the firm’s core sectors.

The Responsibilities:

• Develop marketing campaigns to enhance brand reputation with existing and prospective clients, and generate revenue opportunities.
• Collaborate with industry lead partners and the Campaigns Manager to identify key business issues and execute integrated marketing campaigns.
• Identify opportunities and key issues through market research, trend analysis, and competitor activity monitoring.
• Manage end-to-end execution of smaller campaigns, including theme development, content creation, and platform selection.
• Contribute to social media plans for each campaign and manage the campaigns playbook.
• Oversee editing and proofreading of campaign content, ensuring high quality and adherence to brand guidelines.
• Brief and collaborate with internal teams and external agencies, including PR, designers, and social media experts.
• Deliver regular reports to senior colleagues and partners on campaign results, including ROI measurement.

The Candidate:

• Previous marketing or campaigns experience within a legal or professional services firm.
• Digital marketing experience preferred.
• Experience with client-facing activity is desirable.
• Educated to degree level, preferably in Business or Marketing.

Please note: Due to sector-specific requirements, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. We regret that applications outside these areas will not be accepted.

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