Campaigns Manager

Smart Energy GB; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Smart Energy GB in London is seeking a Campaigns Manager to own a portfolio of audience-led communications campaigns from planning through delivery and review, using insight to engage key audiences. You will work with the Senior Communications Manager, the Digital Team and external agencies to coordinate activity, manage budgets, and ensure accurate, accessible messaging.

The role also involves thought leadership, reputation work and deputising when needed, while embracing AI-enabled content

Qualifications

• Experience planning and delivering communications campaigns across multiple channels.
• Ability to translate audience insight into actionable campaign strategies.
• Proven track record coordinating with agencies, partners and internal teams.

Responsibilities

• Plan and deliver integrated campaigns from concept to review.
• Coordinate with Digital Team and external agencies to maximise reach.
• Manage budgets, milestones and quality for multiple campaigns.
• Produce or commission engaging content aligned with messaging.

Skills

Campaign management

Budget management

Stakeholder management

Media relations

Content creation

AI in comms

Job description

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 13th November 2026

Purpose of the job

Smart meters are an integral part of one of Britain’s largest infrastructure and technology upgrades, providing Britain with a smart energy system that is fit for the future. Smart Energy GB is the independent, non-profit organisation that helps households and small businesses across Great Britain understand how smart meters can benefit them, their families and the environment.

The Corporate Communications Team sits within the wider Communications Team and plays an important role in protecting and enhancing the reputation of smart meters and the rollout.

As Campaigns Manager, you will take day-to-day ownership of a portfolio of audience-led communications campaigns that support Smart Energy GB’s strategic priorities and reach consumers and opinion formers across a range of channels. Reporting to the Senior Communications Manager, you will manage campaigns from planning through to delivery and review, using research and insights to identify and engage key audiences.

You will work closely with the Senior Communications Manager, Head of Communications and other members of the Communications Team. You will collaborate closely with the Digital Team and other Smart Energy GB colleagues to deliver integrated campaigns.

You will also contribute to wider work to ensure SEGB’s communications content remains current and effective across established and emerging channels, including those shaped by AI. You will work with external agencies, industry stakeholders, talent and influencers, planning ahead and managing multiple projects, stakeholders and budgets to ensure campaigns are delivered to a high standard.

Alongside campaign delivery, you will play an active role in shaping the team’s wider corporate communications activity, including thought leadership and reputation management. You will deputise for the Senior Communications Manager when required, including advising colleagues and representing the team in meetings, and take part in the Communications department’s 24/7 duty press office rota.

Key tasks / responsibilities

Campaign strategy and planning

Show initiative and take a forward-looking approach to delivering integrated communications campaigns from initial planning through to review, supporting Smart Energy GB’s strategic priorities and helping to protect and promote the reputation of smart meters and the rollout

Turn organisational objectives, audience insight and research into campaign strategies that set out priority audiences, key messages, communications activity and intended outcomes

Determine the channel mix and delivery approach for each campaign, and identify relevant news, consumer, cultural and policy moments that could increase their reach and impact

Maintain oversight of several concurrent campaigns and workstreams, managing budgets, milestones, dependencies, risks and approvals, and taking action if delivery moves off track

Work collaboratively with the Digital Team and colleagues across Smart Energy GB, as well as agencies, industry stakeholders and external partners, to coordinate and deliver joined-up activity

Commission and oversee high-quality campaign content and materials, working with talent, influencers and other partners where appropriate to increase their reach and impact

Set delivery requirements for agencies and suppliers, and oversee their performance against agreed objectives, timescales and quality standards, ensuring activity delivers value for money

Ensure campaign content is engaging, accessible and accurate, and consistent with Smart Energy GB’s agreed messaging

Work with the Insights Team to ensure campaigns are informed by relevant audience insight and assessed against agreed objectives

Corporate communications and media relations

Deliver thought leadership activity that strengthens Smart Energy GB’s profile and that of the smart meter rollout

Produce and commission high-quality communications content and proactively identify appropriate opportunities to pitch campaign stories and content to the media

Respond to journalist enquiries, providing accurate, timely and accessible information

Build constructive relationships with relevant journalists, stakeholders and external contacts, and manage high profile and sensitive issues

Coordinate wider corporate communications activity and provide advice to colleagues on campaign and communications activity, escalating issues and reputational risks where appropriate

Wider responsibilities

Identify practical opportunities to improve campaign planning, content development and ways of working within the Communications Team

Skills, experience and competencies

A curious and growth-oriented approach, with sound judgement and the confidence to deputise for the Senior Communications Manager when required

Demonstrable experience of using audience insights to independently develop and deliver effective communications or PR campaigns from initial planning through to delivery

Demonstrable experience of independently managing several concurrent campaigns, including budgets, milestones, stakeholders and competing priorities

Demonstrable experience of briefing and managing communications agencies, suppliers or other external partners, and providing clear, constructive feedback

Excellent written and verbal communication skills, with experience of producing or commissioning clear, accurate and engaging content for different audiences and channels

A strong understanding of what makes a good story and experience of responding to journalist enquiries and pitching stories to the media

The ability to independently identify communications opportunities arising from policy developments and the wider news agenda, and translate them into effective communications activity

Excellent relationship-building and stakeholder-management skills, with the confidence to coordinate input from multiple internal and external contributors

Demonstrable experience of using AI tools to support and enhance communications work, with a strong understanding of the need for accuracy, responsible use, appropriate human oversight and the need to critically assess AI-generated content

Appreciation of the objectives and activities of Smart Energy GB

Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Experience of communications campaigns intended to support behaviour change, public engagement or the adoption of a service or technology

Experience of working in the energy sector or in a high-profile or scrutinised environment involving consumer issues, government, public policy or the regulated industry

Experience of managing project or campaign budgets and monitoring the performance of agencies or suppliers

A strong understanding of how audiences discover, consume and share information across digital, social, search and emerging platforms