Campaigns Manager

RECORDED FUTURE, INC.; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading intelligence company in Westminster is seeking a Senior Campaigns Manager to lead integrated marketing campaigns across EMEA. The candidate should have over 8 years of B2B marketing experience, especially in cybersecurity. This role includes developing ABM strategies, collaborating with sales, and managing campaign execution across various channels. Competitive compensation and growth opportunities are offered.

Qualifications

• 8+ years of B2B marketing experience with 5+ years in campaign management roles.
• Proven track record in cybersecurity, technology, or software marketing.
• Experience managing campaigns at scale and complex sales cycles.

Responsibilities

• Develop and execute comprehensive integrated marketing campaigns aligned with EMEA business objectives.
• Design and implement account-based marketing (ABM) strategies targeting high-value enterprise accounts.
• Collaborate with product marketing, sales, and regional teams to ensure campaigns address market needs.

Skills

B2B marketing experience

Campaign management

Cybersecurity marketing

ABM strategies

Digital marketing channels

Tools

Marketo

HubSpot

Salesforce

6sense

Job description

Overview

We are seeking an experienced Senior Campaigns Manager to lead integrated marketing campaigns across EMEA. This role will drive demand generation, brand awareness, and pipeline growth through strategic campaign development, execution, and optimisation. The ideal candidate combines creative campaign thinking with analytical rigour and has a proven track record of success in B2B cybersecurity marketing.

Responsibilities

• Develop and execute comprehensive integrated marketing campaigns aligned with EMEA business objectives and sales targets
• Design and implement account-based marketing (ABM) strategies targeting high-value enterprise accounts and key prospects
• Create annual and quarterly campaign calendars that support pipeline generation, brand awareness, and customer engagement goals
• Collaborate with product marketing, sales, and regional teams to ensure campaigns address market needs and buyer personas
• Define campaign messaging, positioning, and value propositions that resonate with cybersecurity decision-makers across different account tiers
• Lead cross-functional campaign teams including creative, digital marketing, events, and sales development
• Execute personalised ABM campaigns for named accounts, working closely with sales teams to coordinate account-specific messaging and touchpoints
• Coordinate multi-channel campaign execution across digital, webinars, email, social media, and traditional channels
• Manage campaign budgets, timelines, and resource allocation to maximise ROI across broad-reach and targeted ABM initiatives
• Establish KPIs and success metrics for all campaigns, including pipeline contribution, lead quality, revenue attribution, and ABM account engagement
• Track ABM-specific metrics such as account penetration, deal velocity, and multi-stakeholder engagement within target accounts
• Conduct regular campaign performance reviews and implement data-driven optimisations
• Provide detailed reporting and insights to executive leadership on campaign effectiveness, market trends, and ABM program ROI
• A/B test creative elements, messaging, and channels to continuously improve performance across both broad campaigns and account-specific initiatives
• Stay current on cybersecurity market trends, competitive landscape, and buyer behaviour patterns
• Identify new campaign opportunities and channels to reach target audiences
• Develop innovative campaign concepts that differentiate Recorded Future in the market
• Partner with analyst relations and thought leadership teams to amplify campaign impact

Qualifications

• 8+ years of B2B marketing experience with 5+ years in campaign management roles
• Proven track record in cybersecurity, technology, or software marketing
• Experience managing campaigns at scale and complex sales cycles
• Demonstrated success with ABM programs, including account selection, campaign personalization, and sales-marketing alignment
• Experience working with enterprise accounts and multi-stakeholder buying committees
• Expertise with marketing automation platforms (Marketo, HubSpot, and ABM platforms such as 6sense)
• Proficiency with CRM systems (Salesforce)
• Strong understanding of digital marketing channels, SEO/SEM, and social media marketing
• Experience with ABM strategies, tools, and measurement frameworks
• Experience in threat intelligence, cybersecurity, or related technology sectors
• Background with enterprise or mid-market B2B sales cycles
• Certification in marketing automation platforms or digital marketing
• Experience coordinating multi-regional campaigns

About the company

Recorded Future is the world’s leading intelligence company, with 1,000+ intelligence professionals, $300M+ in sales, and a global client base.

Equal Opportunity

Recorded Future is an equal opportunity and affirmative action employer. We encourage candidates from all backgrounds to apply. We may request information to support our diversity and inclusion efforts, and participation is voluntary.