Campaigns & Content Marketing Lead (4801)

MAZARS LIMITED; Birmingham; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading global professional services network is hiring for a marketing role to develop impactful campaigns and manage teams. The ideal candidate will possess a degree in marketing or communications and demonstrate strong project management and analytical skills.

Qualifications

• Degree and/or experience in marketing or communications.
• Excellent copywriting and attention to detail.
• Experience with analytics tools to monitor performance.

Responsibilities

• Develop and drive the firm's campaign strategy.
• Oversee creation of newsletters and client stories.
• Coordinate and manage marketing teams effectively.

Skills

Copywriting

Project Management

Analytical Skills

Communication

Strategic Thinking

Education

Degree in Marketing or Communications

Tools

Google Analytics

Job description

Responsibilities

• Partner with the Head of Channel Marketing to shape and drive the firm's issue-led campaign strategy and bold content programme. Bring creative thinking to turn strategic priorities into impactful campaigns. Monitor, measure, and optimise performance through KPIs to ensure activities deliver strong ROI and continuous improvement.
• Lead the creation and rollout of flagship campaigns, ensuring they connect across sectors, service lines, and regions for maximum reach and resonance.
• Develop campaign guidelines and processes to ensure initiatives are aligned, consistent, and impactful.
• Coordinate teams of internal and external agencies, such as designers, researchers, and copywriters, guiding them to deliver effective work.
• Lead a strategic content programme to elevate the Forvis Mazars brand, support business priorities, and foster client engagement.
• Ensure content quality and consistency, keeping our digital presence current, relevant, and engaging.
• Oversee the production of firmwide newsletters and manage the case study programme, including written and video client stories.
• Coordinate strategic support for service lines, acting as CRL for 'SL Squads', ensuring integration with campaigns and overseeing baseline support.
• Manage, inspire, and coach direct reports and support the development of the wider Channel Marketing team.

What are we looking for?

• Degree and/or experience in marketing, communications, or a related field.
• Excellent copywriting and communication skills with attention to detail.
• Strategic thinker with a creative mindset and interest in the business agenda.
• Experience using analytics tools like Google Analytics to monitor content performance and make data-driven decisions.
• Strong project management skills with the ability to prioritise tasks and meet deadlines.
• Analytical mindset to interpret data and optimise content performance.
• People management skills and interest in talent development.
• Self-motivated, proactive, able to work independently and collaboratively in a fast-paced environment.

About Forvis Mazars

Forvis Mazars is a leading global professional services network operating under a single brand worldwide, with offices in the US and over 100 countries. We are committed to providing an unmatched client experience in audit & assurance, tax, and advisory services, focusing on sustainability issues like human rights, climate change, and environmental impacts. We value diversity, inclusion, teamwork, and individual contribution, supporting our people to reach their full potential.

Visit forvismazars/uk to learn more. Job ID 4819