Campaigns & Content Marketing Lead

JR United Kingdom; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global professional services network is seeking a Campaigns & Content Marketing Lead in Birmingham. The ideal candidate will have a degree in marketing and extensive experience in leading campaigns and content strategies. Responsibilities include shaping the campaign strategy, managing content initiatives, and fostering high-performing teams. This senior role offers a collaborative environment and opportunities for professional growth.

Qualifications

• Expertise in campaigns and content in a professional services environment.
• Strong project management and prioritization skills.
• Ability to communicate complex ideas effectively.

Responsibilities

• Shape and execute the firm's campaign strategy and content program.
• Lead flagship campaigns and coordinate with internal teams.
• Oversee content initiatives, ensuring quality and relevance.

Skills

Excellent copywriting and communication skills

Strategic and creative thinking

Project management skills

Experience with analytics tools

People management skills

Education

Degree in marketing or related fields

Tools

Google Analytics

Job description

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Campaigns & Content Marketing Lead, Birmingham

Client: Forvis Mazars

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

4

Posted:

04.08.2025

Expiry Date:

18.09.2025

Job Description:

ForvisMazars cares about your career progression, offering individually designed career paths that help you pursue your interests, match your changing needs, and explore your true potential. We work with diverse, prestigious clients across a range of sectors and geographies, giving you the opportunity to constantly update and grow your skills for lifelong professional development.

About the role

A senior position within the Channel Marketing team, this role emphasizes leadership and strategic expertise. You should have solid experience in campaigns and content in a professional services environment, combined with confidence, charisma, and a collaborative style. Being curious, business-oriented, and able to communicate complex ideas effectively are key. You will work closely with two Channel Marketing Lead peers and directly manage two managers.

Key Responsibilities

Partner with the Head of Channel Marketing to shape and execute the firm's campaign strategy and content program. Lead the creation and rollout of flagship campaigns, coordinate with internal and external teams, and ensure alignment with strategic goals. Oversee the firm's content initiatives, including newsletters and digital presence, ensuring quality and relevance. Manage the case study program and support service lines. Inspire and coach team members, promoting a high-performing team environment.

What are we looking for?

• Degree and/or experience in marketing, communications, or related fields.
• Excellent copywriting and communication skills with attention to detail.
• Strategic and creative thinker with an interest in the business agenda.
• Experience with analytics tools like Google Analytics.
• Strong project management skills and ability to prioritize.
• Analytical mindset for data interpretation and content optimization.
• People management and talent development skills.
• Self-motivated, proactive, and collaborative working style.

About Forvis Mazars

Forvis Mazars is a global professional services network committed to providing exceptional client experiences across audit, tax, and advisory services. Our diverse team is dedicated to inclusivity, teamwork, and making a positive impact worldwide. We foster a culture of ownership, innovation, and personal growth, supporting our people to reach their full potential.