Campaigns and Marketing Lead

The Pensions Regulator; England; Hybrid; GBP 63,889 - 78,086; Full time

Benefits offered by this job

25 days annual leave plus bank holidays

Flexible working patterns

Civil Service Pension with 27% employer contribution

Discounts through a benefits portal

Job summary

A public sector agency in the UK is looking for a Campaigns and Marketing Lead on a 9-month fixed-term contract. You will shape and deliver marketing functions, lead a multidisciplinary team, and implement effective communications strategies. This role requires strong leadership and extensive experience in driving campaigns that influence behaviour and improve compliance. Competitive benefits include a hybrid working model and substantial leave allowances.

Qualifications

• Extensive experience leading strategic, multi-channel marketing and communications programmes.
• Proven ability to deliver behaviour change campaigns and direct communications.
• Strong leadership and team management experience.

Responsibilities

• Lead the development and implementation of marketing strategies.
• Oversee integrated, multi-channel campaigns and communications.
• Use data to evaluate campaign effectiveness.

Skills

Strategic marketing leadership

Behaviour change campaigns

Cross-functional teamwork

Data analytics

Stakeholder engagement

Job description

Overview

Campaigns and Marketing Lead - 9 months fixed term contract

Location: Brighton, hybrid (6 days per month in the office). Starting salary from £70,988 per annum dependent on skills and experience, plus benefits. Role: Campaigns and Marketing Lead - 9 months FTC at The Pensions Regulator (TPR).

The Pensions Regulator provided pay range

This range is provided by The Pensions Regulator. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Role details

• Role title: Campaigns and Marketing Lead - 9 months FTC
• TPR grade & pay group: Grade 5 R&O
• Directorate: Market Oversight
• Contract type: 9 months TFC
• Location: Brighton/hybrid 6 days per month in the office

The role and responsibilities

We are seeking a strategic and experienced Campaigns and Marketing Business Lead for a nine-month fixed-term contract starting in October 2025 to shape and deliver TPR's marketing and campaign functions. You will lead a multidisciplinary team to deliver high-impact, insight-driven communications that influence behaviour, improve compliance, and protect pension savers.

• Lead the development and implementation of TPR’s marketing and campaign strategies
• Translate corporate priorities into measurable communications plans
• Oversee the delivery of integrated, multi-channel campaigns and direct communications
• Own the strategy and performance of TPR’s marketing channels, including digital, social, email, and direct mail
• Lead and develop a high-performing team, fostering a culture of collaboration and innovation
• Use data and analytics to evaluate campaign effectiveness and drive continuous improvement
• Ensure compliance with government communications standards and spending controls
• Identify and mitigate risks related to campaign delivery and service performance
• Represent the function at senior forums and contribute to organisation-wide decision-making

The role criteria

• Extensive experience leading strategic, multi-channel marketing and communications programmes
• Proven ability to deliver behaviour change campaigns and direct communications at scale
• Strong leadership and team management experience, including matrix and cross-functional working
• Expertise in supplier and contract management, including performance frameworks
• Experience in budget management and business case development
• Strong analytical skills and experience using data to drive performance
• Excellent stakeholder engagement and influencing skills at senior levels

Reward and benefits

We offer 25 days annual leave plus bank holidays, a hybrid working model, 35-hour working week (full-time), flexible working patterns, and flexitime. We also provide competitive parental leave, as well as a Civil Service Pension with an average employer contribution of 27%. Our dedicated benefits portal (Edenred) offers retail, gym, tech and restaurant discounts, and a cycle to work scheme.

Our culture and values: Equality, diversity and inclusion are important to us; we strive to create a supportive, inclusive, and dynamic work environment where everyone can thrive.

About The Pensions Regulator

With a career at TPR, you’ll be joining an organisation with real purpose and a diverse range of skills and experience that positively impact millions. We keep more than £2trn of savings safe. Our Corporate Strategy outlines a bold vision for pensions regulation and evolution in response to a changing landscape.

We’re committed to diversity and inclusion and to creating an inclusive and dynamic work environment where everyone can thrive.

Applications

To avoid disappointment, submit your application as soon as possible. We reserve the right to close the vacancy early if a high volume of applications is received. Once closed, we are unable to consider further applications. Current TPR employees should discuss applications with their line manager before applying.