Campaigns and Brand Manager

Hampshire County Council; Durley; Hybrid; GBP 47,000 - 53,000; Full time

Job summary

A leading local authority is seeking an experienced Campaigns and Brand Manager to join their Communications team. The successful candidate will be responsible for integrated marketing activities aimed at promoting vital services and driving strategic priorities across various campaigns. This strategic role requires strong marketing skills, team management experience, and offers a hybrid working environment.

Benefits

Flexible work environment

Pension scheme

Family-friendly policies

Qualifications

• Significant experience in a marketing agency or in-house team.
• Experience managing a team overseeing multiple campaigns.
• Proficient in setting up and optimizing digital campaigns.

Responsibilities

• Lead development and delivery of marketing campaigns.
• Manage and support a small team of Campaigns and Brand Officers.
• Evaluate campaign performance using analytics.

Skills

Marketing and communications skills

Strong communication skills

Project management

Team management

Digital marketing

Education

Degree in marketing or communications

Tools

Microsoft Office

Project management tools

SAP Marketing Cloud

Job description

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Campaigns and Brand Manager

Job Reference: HCC621487
Salary Range: £47,430 - £52,735 per annum
Work Location: Elizabeth II Court, Winchester (Hybrid Working)
Hours per week: 37
Contract Type: Permanent
Closing Date: 13 July 2025

We are looking for an experienced Campaigns and Brand Manager with a broad range of marketing and communications skills to join our Communications team within Corporate Services.

The Role:

Reporting to the Senior Communications and Campaigns Lead, you will be responsible for the planning, delivery, and evaluation of integrated marketing campaigns across digital and offline channels. You’ll work closely with service managers, designers, media owners and agencies to deliver creative, cost-effective campaigns that meet objectives and demonstrate impact.

You will lead a small team of campaign and brand officers, managing a portfolio of high-profile campaigns for Children’s Services that support Hampshire County Council’s strategic priorities. From promoting vital services such as Fostering to supporting recruitment of hard-to-fill frontline roles, your work will make a real difference to the lives of Hampshire residents.

This is a fantastic opportunity for a proactive and strategic marketing professional who thrives in a fast-paced environment and is passionate about public services.

You will be required to travel to various locations within Hampshire, and it is essential that you have a current drivers’ licence and access to a reliable vehicle on a regular basis.

What you’ll do:

• Lead the development and delivery of marketing campaigns across a range of service areas
• Manage and support a small team of Campaigns and Brand Officers, including 1:1s, team meetings and workload planning
• Develop campaign strategies and tactical plans, ensuring alignment with service objectives and audience insight
• Oversee the production of engaging content and creative assets, working with inhouse designers and external suppliers
• Manage campaign budgets and ensure effective use of resources
• Set up and monitor paid digital campaigns across social, search and display platforms
• Work with media owners to buy other media such as outdoor, press and radio
• Lead on email marketing and TV and cinema advertising. This includes oversight of SAP Marketing Cloud – our email marketing platform
• Ensure all campaigns comply with GDPR, accessibility and brand guidelines
• Evaluate campaign performance using analytics and insight to inform future work
• Maintain strong working relationships with service managers, agencies and media owners

What we’re looking for:

• Degree or professional qualification in marketing or communications, or equivalent experience
• Significant experience in a marketing agency or inhouse marketing team
• Experience of managing a team and overseeing multiple campaigns simultaneously
• Strong communication skills, including copywriting, presenting and stakeholder engagement
• Proven ability to develop and deliver effective marketing strategies and plans
• Confident in setting up and optimising digital campaigns across major platforms, and experience with email marketing platforms
• Experience of planning and buying media
• Highly organised, with excellent planning and prioritisation skills
• Proficient in Microsoft Office and project management tools such as MS Planner

Our benefits package includes details of the holiday entitlement, pension scheme, flexi-time scheme, family friendly policies and interest free travel loans and discounts. We offer a flexible, motivating and inclusive workplace. We have created an environment that you can look forward to being a part of, where you are empowered to be your best and a workplace built on teamwork where people can grow and develop in their roles.

Hampshire County Council is recognised nationally as one of the highest performing local authorities in the UK. A modern, forward-looking local authority, it offers a pleasant, supportive, and collaborative working environment.

Hampshire County Council is also a flexible employer interested in making the most of your skills and offers a great work life balance.

If you think you have what it takes to make a real difference in Hampshire, get in touch!

This post is subject to a Criminal Records Check.

Contact Details for an Informal Discussion:

Hampshire County Council is committed to safeguarding and promoting the welfare of children, young people and adults. We expect all employees, workers and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect this commitment.

In order to combat discrimination, no unnecessary conditions or requirements will be applied which could have a disproportionately adverse effect on any one group. All sections of the population will have equal access to jobs. No applicant or employee will receive less favourable treatment because of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership and pregnancy or maternity, unless a Genuine Occupational Requirement (GOR) applies.

We are a Disability Confident Employer - committed to ensuring that our recruitment and selection process is inclusive and accessible.