Campaign Planning and Insights Executive

The British American Tobacco Group; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Campaign Planning and Insights Executive in London. This role focuses on driving data-driven decision-making for Vapour/Modern Oral Categories, enhancing consumer experience through effective campaign planning and performance tracking. Collaborate with diverse teams to optimize strategies and deliver actionable insights. Enjoy a hybrid work model with a market-leading bonus and comprehensive benefits, all while contributing to a transformative environment that champions growth and inclusivity. If you’re ready to make a significant impact, this opportunity is for you!

Benefits

Market-leading annual performance bonus

Comprehensive health plans

Work-life balance initiatives

Transportation support

Flexible holidays

Career growth opportunities

Access to learning platforms

Leadership programs

Transformative environment

Qualifications

• 2-3 years of relevant marketing experience required.
• Strong analytical skills to analyze large data sets.
• Project management experience is essential.

Responsibilities

• Support performance tracking and campaign planning.
• Monitor activation KPIs and provide insights.
• Collaborate with stakeholders for data-driven initiatives.

Skills

Marketing Experience

Data Analysis

Project Management

Microsoft Office

Communication Skills

Attention to Detail

Strategic Thinking

Consumer Behavior Understanding

Education

Bachelor's Degree

Tools

PowerBi

Google Analytics

RA Nielsen

GWI

Kantar NC Track

Job description

BAT is evolving into a global multi-category business with a mission to decrease the health impact of our industry. We are looking for colleagues ready to Be The Change. Join us on this journey!

British American Tobacco UK - Campaign Planning and Insights Executive, London, Chiswick

This role supports the Consumer Experience Performance, Insights, and Planning team, focusing on Vapour/Modern Oral Categories. The primary goal is to facilitate data-driven decision-making, campaign planning, and performance tracking across UK consumer experience initiatives. The role involves working closely with activation channels, brand teams, insights, trade, and consumer retention teams to ensure an integrated omnichannel approach.

The job responsibilities include:

• Performance tracking, insights generation, and campaign coordination to optimize activities.
• Supporting campaign planning and execution, including omnichannel connection planning and performance analysis.
• Monitoring activation KPIs and supporting market insights and reporting.
• Collaborating with internal teams (Consumer Experience, D2C, Trade, Insights) and external partners.
• Contributing to data-driven initiatives to improve marketing efficiency, including budget management and ROI tracking.

Qualifications include a Bachelor's degree, 2-3 years of marketing experience, proficiency in Microsoft Office (PowerPoint & Excel), strong communication and project management skills, analytical mindset, ability to work independently, and knowledge of tools like PowerBi, Google Analytics, RA Nielsen, GWI, and Kantar NC Track.

We offer competitive benefits, including a performance bonus, health plans, flexible holidays, and opportunities for career development in a hybrid work environment based in London, Chiswick.

Join BAT to be part of a top employer committed to collaboration, inclusion, and continuous improvement. We welcome applications from diverse backgrounds and support career re-entry through our Global Returners program. We are a Disability Confident Employer and will provide accommodations during the recruitment process.