Campaign Media Executive

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Campaign Media Executive to join their dynamic team. In this role, you will oversee the operational delivery of direct mail, email, and media campaigns, ensuring that client objectives are met with precision. Your ability to manage multiple projects and communicate effectively will be key as you work closely with clients and internal teams. This opportunity offers a chance to develop your skills in a fast-paced environment while contributing to innovative marketing strategies that empower brands. If you have a proactive attitude and a passion for data-driven marketing, this position is perfect for you.

Qualifications

• 1+ years of experience in a similar role.
• Strong analytical skills and attention to detail.

Responsibilities

• Oversee operational delivery of direct mail, email, and media campaigns.
• Coordinate with teams to ensure timely delivery of projects.

Skills

Data Analysis

Project Management

Communication

Problem Solving

Organizational Skills

Education

Bachelor's Degree

Job description

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more2, a dynamic team of expert marketers and data scientists dedicated to empowering retail, ecommerce, and direct-to-consumer brands with cutting-edge customer insights, strategic guidance, and unparalleled marketing performance. With two decades of experience, we have honed our expertise and cultivated a unique approach that sets us apart from traditional agencies.

more2 is part of Sideshow Group – a collection of ten agencies built on evidence-based marketing. Together, we span digital experience, UX design, creative, digital performance, data science, experimentation, transformation, and proprietary customer data platforms. We have offices across the UK, Europe, US, and Canada. As our clients' businesses grow and their needs evolve, we can draw upon world-class experts across brand experience, performance, strategy, and measurement.

Position

As a Campaign Media Executive, you will oversee the operational delivery of direct mail, email, and media campaigns to more2 clients.

1. Campaigns/mailing: You oversee and have operational ownership for your clients' direct mail campaign projects, including customer lists. With input from client strategy, you understand client objectives, segmentation, creatives, testing, and oversee delivery requirements.
2. Media (scope tbd): You manage the day-to-day delivery of client’s media campaigns, working with seniors to make informed recommendations and build media plans.

Outcomes:

• You own critical paths for delivery; responsible for delivering accurate briefs and selections with rationale to support them.
• You coordinate with other teams to ensure key milestones and final outputs are delivered on time.
• You proactively identify risks and act on these in terms of mitigation, communication, and escalation.
• You practice and promote effective and efficient ways of working.
• Constructive relationships are built with clients and internal teams within more2, and team members feel supported by you.
• Any campaign issues are investigated quickly, resolutions communicated clearly, escalations raised where needed, with clients’ best interests at heart.
• You are committed to learning and understanding the core principles of campaign/media planning and how these fit into more2 and the clients’ overall marketing mix.
• All your presentations, media plans, and deliverables meet and aim to exceed client requirements, demonstrating clear thinking, insight, and recommendations.

Responsibilities

Campaigns

• Display project management and problem-solving capability; jobs are scheduled in advance for the season ahead.
• Kick-off meetings are scheduled in advance for each campaign project, working back from target delivery date.
• Understand and apply different segmentation approaches and models applicable to campaigns.
• Take on understanding of selection hierarchies per client, able to both apply this in making selections and rationalize it (with input from client strategy).
• Effectively QC own and others’ work, in briefs and selections; comfortable working with large quantitative datasets.
• Prioritize workload effectively, including tasks and communications, with the best reasonable client outcome in mind.
• Arrive for meetings prepared, understanding objectives and deliverables.
• Communicate proactively and clearly, engaging with stakeholders including clients, client strategy, and data production teams.
• Offer help and support to others when needed.
• Contribute in internal meetings and clarify actions and next steps.

Media

Task Responsibilities:

• Explain roles of media channels and recommend the appropriate one.
• Understand various ways to measure media activity, including direct and brand metrics.
• Use core metrics for forecasting client revenue and return, e.g., RR%, AOV, Margin, Contribution.

Requirements

What We’re Looking For:

• Experience: Ideally, 1+ years in a similar role.
• Skills: Comfortable working with numbers and data; able to present information clearly and straightforwardly.
• Organisation: Highly organized with strong attention to detail; capable of managing multiple tasks and projects simultaneously.
• Proactive Attitude: Able to identify opportunities for clients and suggest improvements, not just solve problems.