Campaign Marketing Manager, Smart Product

Nothing; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in consumer tech is seeking a Campaign Marketing Manager to drive innovative marketing strategies for their Smart Product portfolio. This role involves collaborating with cross-functional teams, managing campaigns, and leveraging market insights to enhance product engagement. Ideal candidates will possess a strong marketing background and a passion for creative ideation.

Qualifications

• Proven track record of creating and executing successful marketing campaigns.
• Experience delivering creative campaigns that connect with culture.
• Strong analytical skills using data to drive decisions.

Responsibilities

• Develop and implement marketing strategies aligned with company goals.
• Lead marketing campaigns for Smart Products and features.
• Conduct market research to identify customer needs and trends.

Skills

Analytical skills

Communication

Project management

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Campaign Marketing Manager, Smart Product

London, England, United Kingdom

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back. To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

Nothing's debut smartphone, Phone (1), earned Time Magazine’s prestigious Best Inventions for Innovative Smartphone Design award. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative.

In 2023, the company launched Phone (2) to wide acclaim from its community, the media, and design enthusiasts, and in 2024, Nothing launched its CMF Phone 1, and Nothing Phone (2a) Series, with both receiving an overwhelmingly positive reception.

To date, Nothing has sold more than 7 million units worldwide across its product lines, having released five audio products, five smartphones, and two smart wearables under the Nothing and CMF by Nothing brands. The company has amassed a cumulative revenue of $1 billion.

All products are developed in close collaboration with the Nothing Community, which includes over 8,000 private investors and are crafted with sustainability at the forefront.

Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit).

If that sounds like something you'd like to be part of, read on...

The Role:

Do you want to be at the forefront of marketing for one of the most striking brands to hit the consumer tech space in the last 10 years? At Nothing, we're pushing the boundaries of innovation and redefining the future of technology. We're looking for a dynamic Smart Product, Campaign Marketing Manager to join our team and play a pivotal role in shaping the way the world experiences’ Nothing’s smart product portfolio. If you're personally passionate about marketing and shaking up a stagnant industry through creativity and ideation.

Responsibilities:

• Strategy Development: Collaborate with the Head of Smart Product Marketing to develop and implement marketing strategies that align with the company’s overall goals and the smart product roadmap.
• Campaign Management: Lead the development and execution of marketing campaigns for Smart Products and features, ensuring they align with wider product launches and promotions.
• Market Research & Analysis: Conduct market research to identify customer needs, trends, and competitors. Use insights to guide marketing initiatives and optimize campaign performance.
• Cross-Functional Collaboration: Work closely with product managers, developers, functional teams and designers to ensure Smart Products features and messaging are effectively communicated to the target audience. Coordinate with the Product Marketing Manager, Smart Products to align on product messaging and positioning. Strong collaboration with the Smartphone & Software team to ensure the marketing calendar is clear and complementary.
• Content Creation: Collaborate with specialists on development of compelling marketing content, including website copy, email campaigns, product videos, and social media content that promotes smart products.
• Cultural Foresight & Relevance: Stay at the forefront of cultural trends across design, music, arts and lifestyle. Identify relevant moments, talent, or conversations that Nothing can authentically plug into to drive brand relevance and product desirability.
• Performance Tracking: Monitor, analyse, and report on the performance of marketing campaigns. Provide recommendations to improve effectiveness and ROI.
• Customer Engagement: Build and maintain relationships with customers, fostering engagement and driving product adoption and retention through targeted marketing programs.
• Brand Advocacy: Champion the brand voice and ensure consistent messaging across all marketing touchpoints, particularly for software-related initiatives and identify areas for improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven track record of creating and executing successful marketing campaigns within a fast moving environment.
• Experience of delivering creative campaigns that connect with culture, not solely functional product executions.
• Strong analytical skills, with experience using data to drive decisions and improve marketing performance.
• Excellent communication and interpersonal skills, with the ability to collaborate across multidisciplinary teams, particularly product, brand and comms.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.

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